Borshoff team on the agenda for statewide conference

Borshoff executives helped kick off the Indiana Healthcare Marketing and Public Relations Society conference at the French Lick Resort Casino in early November. Principal Erik Johnson and Senior Vice President Karen Alter presented the first two programs of this annual conference.

Alter started the show by explaining how a comprehensive communications audit can help organizations determine the effectiveness of their overall communications strategy. Following Alter, Johnson discussed 10 quick tips that can help hospitals ensure their “smoldering” issues don’t escalate into a crisis.

After the success of the conference, Borshoff has decided to take their show on the road and are working on speaking at conferences of like-minded organizations in the surrounding states over the next year.