White River State Park selects Borshoff

Park to take fresh look at its branding and marketing

INDIANAPOLIS – White River State Park and the IMAX Theater have awarded new marketing contracts to Indianapolis-based communications firm Borshoff. Eighteen firms – most from Indiana, but with one from Salt Lake City and one from Silver Spring, Md. – responded to the Request for Proposal initiated by the Park.

“We were very pleased with the quantity and quality of the responses we received from advertising agencies and marketing firms,” said Bob Whitt, executive director of the White River State Park Development Commission. “It speaks to the increasing profile of the Park. Many good candidates put a great deal of work into their proposals and presentations, and for that we are grateful.”

Borshoff will assist the Park with marketing and branding initiatives to build awareness about all of its venues. Borshoff will partner with EchoPoint Media for media planning/buying, and with Jen Schmits Thomas of Jen Thomas PR, Inc., who has led travel/tourism media relations efforts for the Park for the past 12 years.

Park attractions include:

The Indianapolis Zoo
NCAA Hall of Champions
IMAX Theater
The Indiana State Museum
The Eiteljorg Museum of American Indians and Western Art
The Lawn at White River State Park
Military Park
The Congressional Medal of Honor memorial
The canal and open green space
Victory Field

The IMAX Theater markets its large-format movies year-round through a variety of advertising and promotional events. The Indianapolis IMAX Theater, located inside the Indiana State Museum, is one of the most successful IMAX Theaters in the country.

White River State Park is located in the heart of downtown Indianapolis. Indiana’s only urban state park offers an awesome array of attractions and entertainment.

Borshoff is an Indianapolis-based, full-service communications agency of more than 35 persons focusing on public relations, marketing and advertising. Clients include The Governor’s Council for People with Disabilities, St. Francis Hospital & Health Centers, Starbucks (15-state Midwest region), the Indianapolis Colts and the Indianapolis Cultural Trail.