Borshoff to help launch Hoosier Park Casino
New gaming legislation approved in 2007 allowed our existing PR client, Hoosier Park, to expand its racing venue to include a casino. Not only is Borshoff assisting with media and public relations for the grand opening and events leading up to it, we’re also doing the marketing and advertising work — enabling us to deliver a fully integrated campaign. Nearly 10 Borshoff staff members are hard at work to help brand the new combined racing/gaming facility and prepare for its summer grand opening. This includes logo development, signage, direct mail promotions, marketing materials, print and broadcast advertising, and a number of other projects.