Borshoff promotes two in creative department
Two long-time Borshoff professionals have been promoted as part of the agency’s recent rebranding. Central to its expanded services, Borshoff has enhanced its creative team to be better positioned for new advertising and retail business both locally and nationally.
Karen Alter has been promoted from vice president to senior vice president, overseeing the creative services department. At Borshoff for 11 of her 23-year career, Karen works closely with account and creative teams on branding, advertising and marketing communications campaigns. She provides senior-level counsel to some of the agency’s largest clients.
Jennifer Berry, newly appointed creative director, continues to bring high-level strategy, advertising and brand development experience to Borshoff clients. Jennifer has been with Borshoff for nine years, developing a solid background in retail and entertainment advertising. In her role, she has developed a talent for bringing together professionals from all communication disciplines to deliver the most effective marketing strategies and tactics for various clients.