Borshoff vice president attends national media conference

Danielle Falconer, a vice president at Borshoff, strengthened her media knowledge by attending the Bulldog Reporter’s Media Relations Summit 2008, the world’s largest conference on media relations. The conference, held in San Francisco in April, included presentations from journalists representing top-tier media outlets, executives from leading international companies and tech gurus.

“This conference charged me up and gave me a renewed vigor to help tell our clients’ stories,” Falconer said, adding that although technology is changing the face, pace and reach of the news media, some things never change. “Journalists want interesting, accurate information… quickly. And, an exclusive never hurts.”

Falconer, who also leads Borshoff’s Media Relations Specialty Group, has garnered national media placements for several clients, including The Conrad Hotel and the Indianapolis Zoo.