Borshoff plays role in city’s successful bid to host Super Bowl 2012

When the NFL team owners met in Atlanta in May to vote on which city should host Super Bowl XLVI, Borshoff principal Myra Borshoff Cook witnessed the win firsthand. She was in Atlanta, traveling with Indianapolis Colts’ owner Jim Irsay, a longtime client. “The atmosphere was electric,” Borshoff says. “There was so much anticipation about whether or not Indianapolis would get the bid. It took four rounds of voting, but Indianapolis eventually prevailed. It was wonderful to be there for this experience,” she adds.

Back in Indianapolis, Borshoff staffers were awaiting the news with baited breath. Several team members worked on the local bid committee account, coordinating media and details of the unique program to have eighth graders hand-deliver the bids to team owners earlier in the month. The entire Borshoff team is excited to have played a role in helping Indy host its first Super Bowl.