Same reliable service, new look for IPL

IPL_FullColor.gifIndianapolis — Indianapolis residents will soon see a new look for its 80-year-old electric utility, Indianapolis Power & Light Company (IPL).

The company’s new logo incorporates the lightning bolt from the previous logo, which IPL has used since 1978, yet has a more contemporary typeface and design.

“Our new logo provides a fresh new look indicative of both the energy and enthusiasm with which we are addressing our changing world and the success that we have had in serving our customers for so many years past,” said Ann Murtlow, IPL’s President & CEO. “This logo has been designed to capture what is good about both the past and the future – in essence our evolution as we face an ever-changing world.”

The new logo will be incorporated into all customer communications, the web site and IPL’s fleet of trucks over the next few months and will begin appearing on building signage later this year.


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