Borshoff account director attends national media conference

Borshoff account director Linda Jackson spent the beginning of her week attending the Bulldog Reporter’s Media Relations Summit 2009 in New York. Linda, a member of the agency’s Media Relations Specialty Group, gained insight into the needs of today’s top journalists by attending the world’s largest conference on media relations, which included keynote presentations by Dan Rather, Daniel Abrams and leading reporters from The New York Times and other top-tier media outlets.

In this information age, people still want and need news; many are just shifting to online sources to get it. “In our work, we see that the media landscape is changing, and business models are being tweaked or even overhauled, but one thing is certain – readership is up,” notes Linda. “The same journalists who write an article in the daily paper also blog, tweet and post content to Facebook. As they adapt, we as media relations practitioners must follow suit, and reach them in traditional and new ways.”

Linda’s passion for a good angle has led to national media placements for several clients, including the Indianapolis Zoo, French Lick Resort and Casino, and West Baden Springs Hotel.