Borshoff principal returns from China trip

Borshoff principal Jennifer Dzwonar spent last week in China for a pharmaceutical client. Her number one observation? Good PR/ad agency people speak a universal language and have a universal style.

“In Shanghai, I met Chinese versions of Borshoff’s art director Ryan Noel (named Karlson), our media guru Linda Jackson (actually named Linda!) and founding principal Myra Borshoff Cook (Debby, said to be THE definitive person on PR in China)," said Jennifer.

Lucky for Jennifer, our Chinese colleagues used English when communicating. “It is both fascinating and disconcerting to spend time in a place where you cannot read or speak a word of their native tongue,” she observed. Actually, Jennifer did pick up a few words in Mandarin. So from all of us at Borshoff: nǐ hǎo.