FSSA Medicare

• Advertising
• Branding
• Logos
• Web and Interactive Media
• Collateral
• Media Relations
• Crisis Communication
• Grassroots/Advocacy
  • Indiana State Bar Association
  • The Wine & Spirits Distributors of Indiana
  • FSSA Medicare
  • The Indiana Governor’s Council for People with Disabilities
  • PhRMA
  • Super Bowl 2012
• Special Events
• Specialized Training

In 2006, the federal government expanded the Medicare program to include prescription medication coverage for beneficiaries. Indiana Family and Social Services Administration (FSSA) was charged with helping educate Hoosier Medicare beneficiaries about the new Medicare provision. Borshoff developed a comprehensive campaign, called "Simple, honest help," that blended branding, public relations, advertising and community events to raise awareness of the help provided by the State. The plan was divided into three phases, with unique messaging within each phase.

RESULTS: Over the course of the campaign, Borshoff garnered 440 Medicare story placements/airings, trained or secured more than 450 volunteers, and coordinated 60 events and enrollment education opportunities to successfully reach thousands of Medicare beneficiaries across the state.