By Jackie Koumpouras, account coordinator
The Indianapolis Chamber of Commerce placed a full-page advertisement in this week’s Indianapolis Business Journal recognizing Borshoff and other members in the Chamber’s Green Business Initiative. Borshoff is proud to be in the company of other Indy Chamber green organizations and remains committed to being a green business participant. See the IBJ advertisement on our Facebook Page.
By Beth Millett, senior account director
March 4 is National Grammar Day. I feel like it’s a holiday worthy of ticker tape parades, or at the very least, cake. At Borshoff, we pride ourselves on good grammar and clear, concise yet powerful writing.
I’m one of the go-to people at Borshoff for grammar questions. Maybe it’s because I’ve been writing and editing since my high school yearbook and newspaper days. Maybe it’s because I have a freakish steel trap of a mind when it comes to word choices. Regardless, I answer a handful of grammar or word choice questions regularly, from my family, friends and colleagues. Read the rest of this entry »
By Erik Johnson, APR, principal
Watching U.S. skier Lindsey Vonn win gold in the downhill, or Apolo Anton Ohno become the most decorated Winter Olympic athlete with three new medals in short track skating, or seeing the incredible performance of Canadian Joannie Rochette win bronze in women’s figure skating only days after her mother died of a heart attack – all of it lifts my spirit.
It’s incredible that we can almost feel the grit and determination of these exceptional athletes – doing things that few can do, and even fewer can imagine doing.
Borshoff staff report
Borshoff struck more than Gold at the ADDYs. We won one of three special Judges’ Awards from the Indianapolis Chapter of the American Advertising Federation (AAF Indy) Saturday evening for our Community Involvement Ad Campaign for client Indianapolis Power & Light Company (IPL).
As a long-standing pillar of the Indianapolis business community, IPL has supported local organizations for more than 80 years. Although many companies and individuals benefit from the support, there was low awareness of it. IPL wanted to demonstrate the significance of its local involvement to business and political leaders, regulators, its customers and the organizations themselves.
As part of our rebranding initiative, Borshoff developed a campaign celebrating IPL’s community support through six different themes: sports, arts, environment, social outreach, kids’ education and diversity.
Creatives reviewing proposed logo concepts:
“I could probably push a little more here…”
“I like the connection here…”
“I’m drawn to that…”
“We need to get it a little bigger to communicate…”
by Jennifer Dzwonar, APR, principal
I was elated when I learned that the Indianapolis Cultural Trail will receive a $20.5 million TIGER (Transportation Investment Generating Economic Recovery) grant from the federal Department of Transportation. This means the Trail, which will be an eight-and-a-half-mile urban bike and pedestrian path connecting various downtown cultural venues, can now be completed in the next two years.
By Erin L. Pipkin, APR, senior account director
College students may keep in touch with their friends and family via Facebook and Twitter, but when it comes to networking for jobs, there’s nothing like an old-fashioned meet and greet.
While the theme of my presentation at the University of Indianapolis’ guest lecture series on Tuesday, Feb. 9 was “Careers in PR,” students really wanted to learn about networking. After all, while the 40 or so students were there to learn more about my career, the majority just wanted to know how to land their first job in our down economy.
By Ryan Noel, senior art director
For the longest time, my wife and I were a one-camera family. And that camera was a Nikon SLR – the hefty kind you see on straps around photographers’ necks. It takes beautiful photos, no question, but when you’re parenting an 18-month-old boy whose nickname is Perpetual Motion Man, that big heavy zoom lens becomes kind of a liability.
In search of an on-the-run photography solution, off I went to a favorite electronics retailer. Would I find the perfect pocket-sized picture-taker?
Choices. Man, there were a ton of choices — options, features and megapixels aplenty. I had a budget in mind, which narrowed the options some, but still left at least a half-dozen candidates to consider. How was I going to cut through the clutter? Then I remembered, “Ryan, you’re a modern man. Couldn’t you just pull out your iPhone and have a look at some consumer reviews?” Read the rest of this entry »
By Jennifer Regnier, account coordinator
After many Colts-related activities, the Borshoff team ended its fun-filled Colts week with a Blue Friday pitch-in. We gathered in our Colts apparel to enjoy blue food dishes that ranged from blue chicken chili to blue Funfetti cookies. Many of us even sported blue mouths after we devoured the delicious desserts topped with Colts blue icing. “Full” of Colts spirit, our team is ready to cheer the Colts to a victory!
By Josh Taylor, graphic designer
As a graphic designer at an advertising and PR agency, I’m charged with finding creative ways to send information on behalf of our clients. While it’s becoming increasingly rare to send direct mail, it still happens. The problem with direct mail is it’s often as well received as a telemarketing call – except instead of being hung up on it gets thrown away.
And that’s the challenge: make the mailer so interesting that the recipient’s gut reaction isn’t “trash, trash, bill, trash” but something more like “trash, trash, bill, oooooooh.” There’s a lot to consider before getting creative on a mailed piece: Can it be any shape? How small or large can it get? How much postage does this bad boy need? Read the rest of this entry »
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