Borshoff turned 25 this month. Twenty-five years is a good span, and one filled with many memories. In celebration, we’re posting our Top 25 highlights.

1. Myra Borshoff Cook founded the company with a business partner and receptionist. (1984)
2. Susan Matthews starts as the first full-time account professional. (1985)
3. Landed our first major campaign assignment: promoting safety belt use in Indiana. (1986)
4. Join IPREX, an association of independent communications firms that gives us global reach.  (1987)
5. Evelyn Hutson comes on board as a temporary receptionist. Twenty-three years later, she is our financial administrator. (1987)
6. Erik Johnson joins as principal/owner, giving us not only a height advantage, but insights into the world of utilities. (1990)
7. Rename the company Borshoff Johnson & Co.  (1994)
8. Launch our Strategic Quality Initiative, which gives each employee an opportunity to contribute to the growth and management of the agency. (1995)
9. Susan Matthews is named principal and becomes a one-third owner. (1997)
10. Move to the heart of downtown, filling the fifth floor at 47 S. Pennsylvania. (1998)
11. Launch our popular Bring Your Baby to Work program, which allows parents to bring infants aged 6 weeks to 6 months into the office with them. (2000)
12. Rename the company Borshoff Johnson Matthews. (2001)
13. Earn WBE status, reflecting that we are majority woman owned. (2001)
14. Co-brand the creative division as 2Fold design + marketing, celebrating the beauty and efficiency of origami. (2002)
15. Hit 30-employee mark and named one of the nation’s best agencies to work for by “The Holmes Report.” (2003)
16. Add dedicated 2Fold space and a training room on 4th floor, increasing total square footage by 50 percent. (2004)
17. Formalize our proprietary Borshoff Branding Process. (2005)
18. Myra Borshoff Cook is inducted to the PRSA College of Fellows; Erik is inducted in 2008. (2006)
19. Complete our first international branding project (2006)
20. Expand to two full floors at 47 S. Pennsylvania. (2006)
21. Conduct crisis communications for the 36-story One Indiana Square tower crisis, when straight line winds damaged 16 floors and displaced 1,000 employees for weeks. (2006)
22. Jennifer Dzwonar named principal/owner. (2007)
23. Launch the new Borshoff brand, combining Borshoff Johnson Matthews and 2Fold and reinforcing our integrated approach to communications. (2007)
24. Myra Borshoff Cook is inducted into the Central Indiana Business Hall of Fame. (2007)
25. Celebrating 25 years! (2009)

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