Comments on: Disney’s keys to the Magic Kingdom tour unlocks great business tips http://www.borshoff.biz/blog/2009/10/disney%e2%80%99s-keys-to-the-magic-kingdom-tour-unlocks-great-business-tips/ Borshoff Blog Tue, 31 Jan 2012 01:55:50 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Tracie Mrakich http://www.borshoff.biz/blog/2009/10/disney%e2%80%99s-keys-to-the-magic-kingdom-tour-unlocks-great-business-tips/comment-page-1/#comment-23 Tracie Mrakich Wed, 28 Oct 2009 15:09:06 +0000 http://www.borshoff.biz/blog/?p=388#comment-23 As a former cast member (Disney Channel, 1989-1997), the most amazing experience was participating in Disney Way 1, a special week long program for salaried Disney employees to learn about the various divisions. The program organizers brought in senior executives from the Walt Disney Studios, Disney Records, Disney Publishing, Disney Imagineering and the Disney Stores. The last day of the program was spent behind the scenes at Disneyland similar to what Amy experienced at the Magic Kingdom. The difference being that Disney Way 1 participants had the opportunity to become a Disney character. For 10 magical minutes, I was 'Chip', interacting with children and their parents. Those 10 minutes taught me one of the greatest business lessons – to see your company through the eyes of your customers (no matter how small they are!) Today, I work in customer loyalty measurement and management. We help our clients capture the voice of their customers and use the information to strengthen those relationships and grow their businesses. Although it’s been many years since I participated in Disney Way 1, I evoke the lesson of 'Chip' each and every day. As a former cast member (Disney Channel, 1989-1997), the most amazing experience was participating in Disney Way 1, a special week long program for salaried Disney employees to learn about the various divisions. The program organizers brought in senior executives from the Walt Disney Studios, Disney Records, Disney Publishing, Disney Imagineering and the Disney Stores.

The last day of the program was spent behind the scenes at Disneyland similar to what Amy experienced at the Magic Kingdom. The difference being that Disney Way 1 participants had the opportunity to become a Disney character. For 10 magical minutes, I was ‘Chip’, interacting with children and their parents.

Those 10 minutes taught me one of the greatest business lessons – to see your company through the eyes of your customers (no matter how small they are!)

Today, I work in customer loyalty measurement and management. We help our clients capture the voice of their customers and use the information to strengthen those relationships and grow their businesses.

Although it’s been many years since I participated in Disney Way 1, I evoke the lesson of ‘Chip’ each and every day.

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