By Bob Schultz, APR, senior account director

“Man – you’ve got a cool job!” said my son yesterday morning – as I was on my way to Lucas Oil Stadium to help coordinate the Final Four kick-off press conference with Mayor Ballard, NCAA brass and local civic leaders. “Just doing my job, Owen,” I said back – grinning inside because I knew what was ahead for this week; and partially wincing, because I knew what was ahead for this week.

There’s no doubt that I’m thrilled to be assisting the NCAA with local, grassroots marketing and publicity around all the fan events surrounding collegiate basketball’s showcase weekend – and with yesterday’s press conference, the good times have started to roll here in Indianapolis.

We last hosted this “dance” back in 2006,  and if this year is anything like last time, be ready to buckle up and party down. Here in 2010, the excitement at Monday’s press conference was already contagious as those planning these good times proclaimed that Indy’s more-than-ready – all the signage is up and THE floor is down. Teams start arriving on Wednesday; fans start swarming on Thursday; partiers come by the masses on Friday. And, for the 6th time since 1980, Indianapolis will again be diagnosed with Final Four Fever.

Yes – the week is finally here. See you at Bracket Town, or wait, how about the Big Dance music fest at White River State Park? Or how about those free practice sessions on Friday at Lucas Oil Stadium? Or maybe the slam dunk/3-point competition in the Convention Center? Just bring it all on!

No matter if you have a ticket or not, check out all the action at www.ncaa.com/finalfour.

Tags: community, Final Four, grassroots, indianapolis, media relations, NCAA

This entry was posted by Borshoff on Tuesday, March 30th, 2010 at 9:44 am. You can follow any responses to this entry through the Comment Feed. Both comments and pings are currently closed.