By Bob Schultz, APR, senior account director
“Who let the dogs out? (woof, woof, woof, woof…)” As my Borshoff colleagues and I stepped away from the Butler University National Championship Game Pep Rally on Monument Circle here in Indianapolis today, the familiar and singable Baha Men’s tune was blaring from the loudspeakers. No doubt about it – B.U. mania has hit epic proportions leading into tonight’s 2010 NCAA Men’s Basketball Championship game at Lucas Oil Stadium.
It’s not hard to love the Bulldogs. “The Butler Way” has provided the script for this sensational story that has not only inspired a team, but an entire university, city, state and beyond. But what makes it truly amazing is that the dance we’ve been preparing for as promoters for months is a dance at which we never imagined being guests. And THAT, my friends, is what has made this Big Dance one for the ages.
When our host city prepared to stage and promote a Final Four, we never knew who we’d be hosting. We worked hard for months to get our house in order, polished the silver and prepared to raise the roof – no matter who our guests of honor would be. Then, in one shining moment, the basketball gods smiled on a small, private institution in our own backyard and shazaam! WE become the belle of the ball (or in this case – the beau of the ball.) And what has resulted is electricity that defies explanation and contagious enthusiasm that energizes the soul – which makes the long hours of organizing and the stressful moments of detail attention all worth the while as promoters and marketers.
It has truly been an honor for Borshoff to be partners with IMG and the NCAA in staging and promoting the many fan events enjoyed by thousands these past few days. For tonight, we’re not only the hosts, we are also the guests. And oh, how I love the song they’re playing. Thanks, NCAA! And may I have this dance? (woof, woof, woof, woof…)
Tags: Butler, community, Final Four, grassroots, indianapolis, media relations, NCAA
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