By Katherine Coble, APR, vice president
“So what has it been like, going back to
Borshoff?” I’ve been asked the question a hundred times since I began my second stint at Borshoff on March 22. Every time, I grin and say, “In some ways, it’s like I never left, and in other ways, it’s a grand new adventure.”
In 2002, as a newlywed, a new stepmom and a new Hoosier, I had the great fortune of joining the team at Borshoff. The commitment to quality and the sense of teamwork made all my life changes so much easier.
Six years later with a ton of great experience in health care communications, I decided to try my hand in a corporate setting at a major health insurer, leading a team of internal communicators as we navigated through the historic health care reform debate and a rocky economy. It was an opportunity I had to take. While I have no regrets about my decision, I truly missed my Borshoff family, clients and the excitement that agency life provides.
Earlier this year, I decided to make the switch back and, lucky for me, the agency welcomed me back with open arms. It’s been exciting to get to know the new faces at Borshoff and to see the great progress and growth the firm had in the time I was away.
I’m pleased to be able to jump back into health care communications and begin making immediate contributions to my clients’ needs. My time away only served to strengthen my knowledge of the complexity of health care in America, and I hope that knowledge brings value to my clients and to the firm, as we continue to grow our health industry practice group.
In Thomas Wolfe’s novel You Can’t Go Home Again, the main character burned many bridges in his hometown and was never welcomed back. My story has a much happier ending – or is it a second beginning? I treasure the “roots” that got me started in Indiana and my time at Borshoff. I guess you could say I prefer the lyrics to the Bon Jovi song, “Who Says You Can’t Go Home?”
Who says you can’t go back?
Been all around the world and as a matter of fact
There’s only one place left, I want to go
Who says you can’t go home?
My Borshoff experience has been a great lesson in the importance of relationships and being true to oneself. Making a change is often the right thing to do, but it doesn’t mean it’s the right thing forever. You really can go home again, when home is the healthy place where you belong.
Tags: borshoff, health care
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