By Bob Schultz, APR, senior account director
They’re old and young; they’re men and women; they’re Southerners, Northerners and Midwesterners – and they’re all in my sights here in Kansas City. These folks make up the membership of the Society of American Travel Writers (SATW). I’m also an SATW member and many of us have been friends for a while.
SATW is a congenial group of communications professionals (journalists and public relations) who feed off each other with shared purpose – to tell the stories of what’s to do and see for travelers across America. And our regional conference is underway this weekend in KC.
Since Borshoff is committed to tourism and entertainment communications, I’m here promoting one of Indiana’s star attractions – White River State Park (WRSP). There’s a lot to be said about WRSP and these travel writers are loving it. Why not? WRSP is an amazing collection of great visitor attractions (Indianapolis Zoo, Eiteljorg Museum, IMAX Theater, Indiana State Museum, NCAA Hall of Champions and Victory Field) In fact, the New York Times travel section says “WRSP is Indianapolis’ version of the Mall in Washington.”
So over Boulevard beer and KC barbeque, I’m sharing the WRSP story with those who write travel stories for Midwest Living, Chicago Tribune, Cincinnati Enquirer, USA Today, Detroit Free Press, Washington Post, and many more media outlets. I’m glad to help them, because this is what we do – we help tell our clients’ stories. And along the way, we make a lot of good friends, break bread together and share a few laughs. I love what I do and fortunately, good relationships are not limited by age, gender nor geography – and neither are good stories. Pitch on…
Tags: entertainment, media relations, Society of American Travel Writers, tourism, White River State Park
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