Danielle Falconer, APR, vice president

“Bloom where you are planted,” is what someone dear to me encouraged when I moved to Indianapolis from Cleveland 11 years ago, meaning, make the most of the life change and new opportunities. I remembered that sentiment a year ago when my family was relocated from Indy to the Evansville area for a great job opportunity for my husband.

On June 1, 2009, I opened – with encouragement and enthusiasm from the Borshoff principals, my colleagues and my clients – our firm’s first satellite office in Newburgh, Ind., (near Evansville) about 200 miles southwest of our company’s headquarters. It opened with practically the flip of a switch thanks to modern technology and a little advance planning.

Now, one year later, I remain connected (via e-mail, Skype, two phones and regular trips to Indianapolis) with my colleagues and clients despite the distance. It certainly helped to have 10 years of experience with our firm, and established relationships and trust with colleagues and clients “banked” before setting out on this adventure. But, each day, I work diligently to maintain good communications and relationships with the people I work with from afar.

The firm and I see the move as an opportunity to extend our reach and services. I formed an informal group of Evansville-area communications professionals who have begun meeting on a regular basis to network and discuss issues and trends facing our industry. My Borshoff colleagues from Indianapolis and I have begun calling on select prospects in the area. Going forward, I look forward to building relationships with the many talented professionals in this area.

This entry was posted by Borshoff on Tuesday, June 1st, 2010 at 3:28 pm. You can follow any responses to this entry through the Comment Feed. Both comments and pings are currently closed.