By Emily Collins, account manager
With the Big Game only two days away, the energy and excitement in downtown Indianapolis continues to grow. From A-List celebrities to news personalities to the Mayor of Indianapolis, you never know who you’ll see roaming the streets.
We continue to capture the fan experience on buzzfunnel.me, the fun and dynamic, mobile-optimized website Borshoff created to connect all the Super Bowl fans’ videos, Tweets and impressions around the big event.
By Linda Jackson, APR, senior account director
Yesterday’s first-ever Super Bowl Media Day to be open to the public promised to be a circus, and with all 7,300 tickets sold out and more than 5,000 media in town, it did not disappoint. Media mixed it up with everyone from Nicktoons’ Pick Boy to Mayor Ballard, while spectators tuned in to six different radio channels to hear live interviews from their favorite players or coaches. Some jumped and cheered from the stands to get the players’ and media’s attention. And you could definitely find the favorites – Eli Manning for the Giants and Tom Brady for the Patriots – as the media crushed around each player for the best video clip and sound bite.
By Emily Collins, account manager
After launching our www.buzzfunnel.me site just three days ago, it’s buzzing! We have already had over 100 videos posted to the site, featuring a variety of content showcasing Indianapolis and the Super Bowl XLVI festivities.
By Emily Collins, account manager
Lavish parties, high-profile celebrities, an outdoor zip line – the city of Indianapolis is transforming in front of our eyes and I, for one, couldn’t be more excited. I look forward to enjoying the ultimate fan experience in Indy and want to be able to share that with others, both in Indy and around the country. So how do all of the fans come together to do this? They buzzfunnel.me!
By Bill Lovejoy, vice president
I don’t usually make art-related recommendations, but this is a worthy exception.
If you haven’t visited our local art community’s Super Bowl initiative, TURF, I urge you to check it out.
By Micah Sitzman, art director
Every new year brings new challenges, new opportunities – and new visual trends. In the world of graphic design, it is our job to stay abreast of such trends.
Being “trendy” is not necessarily a bad thing; trends can reveal characteristics about our world and how we view things. However, I don’t blindly follow them either.
By Bob Schultz, APR, senior account director
Two years ago today – January 12, 2010 – the most devastating earthquake in Haiti’s history occurred when a 7.0 magnitude earthquake killed 300,000 people. There are many memorials underway in Haiti no doubt, but here in Indianapolis, 1,700 miles away from Haiti, we have an opportunity to better understand the tragedy and be truly inspired by the international humanitarian response.
By Jackie Koumpouras, account manager
Do you ever set New Year’s resolutions only to find that you slowly forget about them? In my coworker Andy Pollen’s blog, he mentions “those of us who fail in our yearly resolutions are the majority, not the minority.” In a 2009 study, a psychologist at the University of Hertfordshire (United Kingdom) found that 78 percent of people who set resolutions fail.
By Shawnessy Osborn, traffic manager
We’ve recently been given a gift of warmer-than-usual weather here in Indianapolis.
Knowing this would likely be my last chance to walk around, sans puffy coat, before the snow comes, I hit the streets.
I’ve been noticing all the accessorizing our city has been doing for the upcoming Super Bowl, as well as the growing Cultural Trail project, and wanted to check out a few sights.
By Micah Sitzman, art director
I was at my parents’ home last month for Christmas and I went through a stack of 40 or 50 holiday cards they had received. Their stack was vastly different than the collection at my home.
It was interesting to see how many of their friends and family actually wrote something in their card. How novel I thought. Who would send a Christmas card that wasn’t just a glossy photo of their family on a beach? Not only did the senders write something, they wrote in cursive. A skill I barely possess.
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