By Andy Pollen, account manager
I’m horrible at keeping New Year’s resolutions. Don’t believe me? Just ask the set of INSANITY workout DVD’s in my basement or the Meditation for Dummies book collecting dust on my nightstand.
Not surprisingly, those of us who fail in our yearly resolutions are the majority, not the minority. A psychologist at the University of Hertfordshire (United Kingdom) found in a 2009 study that 78 percent of people who set resolutions fail.
By Allison Eckstein, senior account director
My children make me smile every single day.
One of today’s many reasons included the Christmas list my daughter composed (see picture).
I’ve provided a transcript in case you don’t read third grade writing/spelling.
Additionally, for those of you without children, please understand that Santa “can make anything!”
By Keesha Richardson, account manager
As the new year approaches, it’s common for many of us to reflect on the days gone by. In my own life, I’m amazed by how much has changed over the year. I completed my master’s degree in public relations. I transitioned careers from TV news to strategic communications. And I even got engaged.
Here at Borshoff, we celebrate the changes that the company has experienced as well. We grew from 45 to 55 employees. We’ve started expanding our office space again to accommodate our growing staff. And we even named Karen Alter a principal of the agency.
With 2012 just around the corner, we are excited for the new opportunities and changes that await us, personally and professionally. What are some of your fondest memories of 2011? What are you looking forward to in the new year?
By Susan Matthews, APR, managing principal and Jackie Koumpouras, account manager
“You better watch out, you better not cry, you better not pout, we’re telling you why…”
Even the big man in red has crises of his own every holiday season. He may be jolly old Saint Nick, but he doesn’t play games when it comes to his busiest day of the year.
Mr. Claus has a crisis communications plan of his own to ensure he still brings ‘joy to the world.’ The following highlights 10 tips to handle a crisis and exactly how Santa incorporates them into his own plan to guarantee ‘all is calm; all is bright.’
By Emily Collins, account manager
As soon as Thanksgiving is over, I begin checking the guide on my TV to see when the holiday movies will begin. For me, there’s nothing like watching a Christmas classic – or the latest hit – to boost my spirits and set the mood for the upcoming holiday.
So to spur the holiday spirit in my Borshoff colleagues, I sent a poll to find out their favorite holiday movies. The top four were:
By Jackie Koumpouras, account manager
Email is my primary form of communication. On average, I probably send between 75-125 emails a day. So why wouldn’t I use the same good manners and business etiquette in an email that I would use in a client meeting?
As public relations professionals, we pride ourselves on good writing, grammar and error-free communication to all audiences. Therefore, everything we do, write, say, post and tweet is a direct reflection on us and the companies we work for.
By Erin Pipkin, senior account director
The bake sale is complete, the pledge forms have been signed and the principals have received their holiday gift. And, we’ve met the criteria to be a Company that Cares for the 18th year in a row!
Borshoff is proud to support the United Way of Central Indiana through our annual campaign. This year we raised more than $21,000 – our largest donation yet!
Sure, it was hard eating cookies the days before Thanksgiving, but to help the community, we’ll suffer!
Haven’t made your contribution yet? Visit United Way of Central Indiana to give and earn your year-end tax deduction.
By Tim Coxey, account coordinator
Last week, the Indiana Governor’s Council for People with Disabilities held their annual convention – a gathering of more than 400 advocates and individuals with disabilities around the state focusing on “Celebrating Community.” For me, the conference was more than the incredible keynotes by Glen Hiemstra, Aaron Bishop and Ceasar MacDowell. It went beyond the engaging workshops focused on building an inclusive, livable community.
I was captivated by the stenographer.
During each presentation, the stenographer diligently captured the spoken words and projected them onto a large screen for anyone to read. This observation took me back to COMM 101 – the transportation of a message between the sender and the receiver. Throughout the conference, I observed so many different methods of message delivery:
By Lisa Tellus, account director
It was truly the most wonderful time of the year when the Borshoff team gathered together for our annual holiday party. Our hearts were glowing as we caroled in the snow. Okay, well maybe we didn’t carol in the snow, but we had a mean karaoke session inside.
After a year of hard work, we took an afternoon to celebrate with a staff lunch and get-together. To make our gathering even more festive, a party planning team came up with activities that would leave everyone in tears and rolling on the floor with laughter.
By Charlie Henry, account associate
If you were in downtown Indianapolis on Saturday night, chances are you took part in the city’s newest annual party – the Big Ten Football Championship Game. College football fans from around the country were treated to the Big Ten Fan Fest at the Indiana Convention Center, a tailgate party on neighboring Georgia Street and of course, the game itself. Although the University of Wisconsin Badgers walked away with the Stagg Championship Trophy, the city of Indianapolis was the big winner.
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