Facebook in the time of data collection

May 19, 2010

By Josh Taylor, graphic designerfacebook

So, the other day my landlord came up to me.

“Hey, Josh,” he said, “I’m going to go ahead and use you in some of my advertising. I noticed the pictures you’ve put up in the house you’re renting from me, and they really fit the look I’m going for.”

Uh…

“Oh, and I’m going to send the information you gave me to some local businesses you visit. They say they wanted to know more about you, and since I’m your landlord I thought it’d be okay. After all, you are living in my house.”

Wait a second…

“And some people are going to stop by from a few stores around town and hang out at your house. I told ‘em it was cool if they wanted to follow you home. I’m not really sure who all of them are, but I wouldn’t worry too much.”

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From the mouths of babes

May 11, 2010

Borshoff’s Bring Your Baby to Work program is celebrating its 10th anniversary. A video commemorating the anniversary is available here.

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Borshoff goes the distance…13.1 miles to be exact

May 6, 2010

By Kassie Mills, account associate
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Runners, joggers and walkers alike from the Borshoff team will courageously tackle the 13.1-mile 500 Festival Mini-Marathon this Saturday. As part of the Borshoff Wellness Initiative, a program started in 2009 to encourage healthy lifestyles among our employees, we supported our colleagues with a carb-loading luncheon and pep rally today.

Following recommendations from the experts, we loaded up on carbohydrates with a variety of pastas. According to the Mayo Clinic, carb loading helps maximize energy storage and boost athletic performance, and athletes should increase their carb intake to 70 percent of their daily calories three to four days before a high-intensity, high-endurance event. (Employees not participating in the Mini will simply use the extra carbs to more energetically support their coworkers.)

During the luncheon, we cheered on our mini-marathoners with a short pep rally involving cheering and…well, eating.

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Lights, camera, ACTION!

May 6, 2010

By Andrea Farmer, APR, account manager

“Any hobbies?”
“Genetics. It started when I was eight years old, and I wanted to genetically alter myself into a mermaid.”

This was just one of the fun facts we learned while interviewing tutors during a video shoot Tuesday for Rose-Hulman’s Homework Hotline, one of Borshoff’s longtime clients. The Homework Hotline provides free math and science homework help to Indiana students in grades 6-12.

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A few of my colleagues and I spent the day at Rose-Hulman Institute of Technology’s beautiful campus.  We directed our videographer Brian Wells as he shot B-roll footage for media use and more informal footage for video vignettes to be posted on Homework Hotline’s Facebook page and website.

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Switching gears

April 30, 2010

By Jeremy Zucker, account manager
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I had driven or walked by the black Borshoff awning many times. Now I pass through the rotating doors every day as one of the newest staff members.

As David Byrne of Talking Heads once sang, “How did I get here?”

In a nutshell, life threw me a curve ball. After 12 years of uninterrupted employment, I found myself out of work. So I followed some basic coaching advice for facing a curve ball—I adjusted my strategy.

I’ve dipped my toes in several industries, including finance, sports journalism, publishing, and the place where I spent most of the past eight years: pharmaceuticals. Now I’m in public relations, and I finally feel like I’m home. That curve ball gave me an opportunity to really assess where I was and where I wanted to be.

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Healthy ties that bind

April 27, 2010

By Katherine Coble, APR, vice president

“So what has it been like, going back toBlog_katherine Borshoff?” I’ve been asked the question a hundred times since I began my second stint at Borshoff on March 22. Every time, I grin and say, “In some ways, it’s like I never left, and in other ways, it’s a grand new adventure.”

In 2002, as a newlywed, a new stepmom and a new Hoosier, I had the great fortune of joining the team at Borshoff. The commitment to quality and the sense of teamwork made all my life changes so much easier.

Six years later with a ton of great experience in health care communications, I decided to try my hand in a corporate setting at a major health insurer, leading a team of internal communicators as we navigated through the historic health care reform debate and a rocky economy. It was an opportunity I had to take. While I have no regrets about my decision, I truly missed my Borshoff family, clients and the excitement that agency life provides.

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Celebrating Earth Day 365 days a year

April 23, 2010

By Holly Havener, executive administrator

This week, the world celebrates the 40th Earth Day. Check out just some of the astoundingly earthy things that have happened since that first Earth Day: the Environmental Protection Agency was formed; DDT, PCBs and CFCs (not to mention other abbreviated forms of bad stuff) were banned or phased out; millions of acres of wilderness were protected; plants were added to the endangered species list, but the bald eagle was removed from it (Mother Nature Network)

We at Borshoff got to thinking, what can we add to the list?

Buying a home? You better hurry…

April 22, 2010

By Emily Elmore, account manager

These past few months have all been a blur. A house here, a condo there — my husband and I were on a mad dash to find a home before April 30, the last day for first-time home buyers to receive up to a $8,000 federal tax credit. According to the Internal Revenue Service (IRS), qualified first-time home buyers may be eligible for the credit if they have a binding sales contract signed before April 30, 2010, and home purchase completed by June 30, 2010.

But finally, with 10 days to spare, we locked in our first home and, according to The Indianapolis Star, have joined more than 39,000 Hoosiers who have taken advantage of the home buyer credit, instituted in April 2008 by the IRS.

Now we are in the middle of getting a home inspection and packing – even figuring out what colors to paint our walls. Any suggestions?

Thank goodness for our F.C. Tucker real estate agent Denise Brunner! [Disclosure: F.C. Tucker is a 20-year Borshoff client.] She made all of the difference, living out what I consider to be the three most important client-service skills: Read the rest of this entry »

Plenty of pitching for the Park

April 18, 2010

By Bob Schultz, APR, senior account director

They’re old and young; they’re men and women; they’re Southerners, Northerners and Midwesterners – and they’re all in my sights here in Kansas City. These folks make up the membership of the Society of American Travel Writers (SATW). I’m also an SATW member and many of us have been friends for a while.

SATW is a congenial group of communications professionals (journalists and public relations) who feed off each other with shared purpose – to tell the stories of what’s to do and see for travelers across America. And our regional conference is underway this weekend in KC.

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Borshoff takes infrastructure practice to national planning audience

April 16, 2010

By Erin Pipkin, APR, senior account director

I’m a road geek. Yes, it’s a moniker I claim.

I especially enjoy working with engineers and planners on our various infrastructure projects. And, although I’ve known many of my engineering clients for years, I don’t get to spend much time with them outside of meetings.

That’s one of several reasons I jumped at the chance to present with two of my clients at the American Planning Association’s (APA) national annual conference in New Orleans.

Infrastructure

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