Insights 
05 / 11 / 2012
Be enlightened – Discover your inner genius
3 / 19 / 2012
INDIANAPOLIS – Borshoff, a leading Indianapolis-based public relations, advertising and marketing communications agency, has promoted two senior-level professionals: Bob Schultz to Vice President and Erin Pipkin to Vice President.
Schultz and Pipkin combine 30-plus years of experience and leadership in communications, branding, marketing and advertising. “Bob and Erin are incredible assets to our agency. Their knowledge of our industry and our clients’ business needs has resulted in continued success – something we are confident will only grow stronger in these leadership roles,” noted Borshoff’s Managing Principal Susan Matthews.
With 55 professionals, Borshoff serves clients including Eli Lilly and Company, Franciscan Alliance, IPL, Hurco Companies, WGU Indiana and the Indianapolis Colts. This year, Borshoff was recognized by the Indiana Chamber of Commerce as one of the Best Places to Work in the small- to medium-size company category. In addition, the Indianapolis Business Journal listed Borshoff as the number-one public relations firm and number-two advertising agency in Indianapolis in 2011.
Building on its roots in public relations, the integrated agency embraces a vision of serving top-tier brands that need and value strategic creativity and employs communication strategies that involve advertising, branding, community relations, crisis communications, media relations, grassroots advocacy and public relations.
Bob Schultz, APR, Vice President
Bob Schultz is a lifelong Indianapolis resident and serves a number of Borshoff’s higher education, nonprofit, civic and tourism accounts, including White River State Park, WGU Indiana, Evansville Convention & Visitors Bureau and Defender Direct. Prior to joining Borshoff, he spent 10 years at the Indianapolis Convention & Visitors Association (ICVA), where he was director of communications and public relations. He served as the “Voice of Indianapolis” directing media relations on the local, national and international levels resulting in placements that included Good Morning America, Today Show, CNN, MSNBC, New York Times, Chicago Tribune and more.
Bob has been active through leadership roles with Local Organizing Committees for NCAA Final Fours, National FFA Conventions, U.S. Grand Prix and the 2012 Super Bowl Host Committee. He is the immediate past chairman of the board of the Lacy Leadership Association, the largest leadership network in Central Indiana; a member of the Society of American Travel Writers association; and an adjunct professor at Butler University. He is a recent past president of the Hoosier chapter of Public Relations Society of America. Bob earned his bachelor’s degree from Purdue University and his master’s degree from Loyola University Chicago.
Erin Pipkin, APR, Vice President
Erin Pipkin has provided public relations counsel to a variety of organizations for more than 12 years. She has writing, editing, strategy and communications implementation experience that spans a wide range of industries. At Borshoff, Erin currently provides strategic planning and implementation for several public works projects, including The New US 31 Plymouth to South Bend and the City of Evansville. She also counsels clients in the health care and pharmaceutical fields. Before joining Borshoff, she was publications manager for the Indiana Department of Transportation. She holds a bachelor’s degree in public relations from Franklin College and is past president of the board for the Community Foundation of Morgan County, Ind.
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Borshoff is an Indianapolis-based public relations, advertising and marketing communications agency whose professionals deliver results through strategic, creative solutions. Founded in 1984, the agency’s 55 employees work with more than 70 clients in a variety of industries. Borshoff is a partner in IPREX, an international partnership of independent firms.
3 / 19 / 2012
More and more organizations are engaged in social media, but some are still on the sidelines.
While employing social media can be tricky for legal and healthcare professions and other regulated industries, it can be done. Here are five tips to make a case for it:
Once you’ve gone through the process of evaluating the online conversations about your organization and the value of engaging, you’ll be in a better position to make a decision.
3 / 16 / 2012
When most of us think of – and perhaps worry about – good etiquette, we picture dining in a nice restaurant or having tea with our grandmother. But we’ve all noticed impressive and poor etiquette in business settings, so it’s good to occasionally review what makes for good etiquette in those situations.
You probably do many of these things without thinking of them. Emily Post would be proud.
10 tips for good etiquette in a business meeting:
Are there any additional meeting etiquette tips you would recommend I add to this list?
3 / 16 / 2012
WASHINGTON, D.C. – WGU Indiana, the state’s nonprofit, online university, has won the national Branding/Rebranding Campaign Award at the PR News Nonprofit PR Awards Luncheon in Washington, D.C. The university was nominated for their “Go Further” campaign, encouraging adult learners to go further in life by pursuing their bachelor’s or master’s degree.
“We are humbled to be recognized for our efforts in helping working adults achieve more,” WGU Indiana Chancellor Allison Barber said. “College graduates can earn an additional $1 million in their lifetime compared to non-college graduates, and there are still 840,000 Indiana residents with some college experience and no degree. WGU Indiana will continue to help Hoosier adults close the gap and go further in life.”
The PR News Nonprofit PR Awards honors those holding the key to best practices in the nonprofit communications arena. The Branding/Rebranding Campaign Award was one of 27 categories, ranging from Employee & Internal Communications to PR on a Shoestring.
This is the second major recognition for WGU Indiana in as many weeks, as Indiana’s eighth state university was featured for its academic quality by the Indiana Commission for Higher Education. Out of every state university and online option, the Commission highlighted WGU Indiana as the university where flexibility meets academic quality.
In less than two years of existence, WGU Indiana’s enrollment has grown to more than 2,100 students across the state with students in each of Indiana’s 92 counties. The university provides affordable access to quality higher education, as WGU Indiana offers a flat-rate tuition of approximately $6,000 per year – a rate that has not increased since the university was created. Students balance work, family and academics with WGU Indiana’s flexible, online model, which pairs each student with a personalized mentor to help guide the student through the program.
Those interested in enrolling can learn more at indiana.wgu.edu or call 877-214-7014 for more information.
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WGU Indiana has been established by the State of Indiana as a nonprofit, online, competency-based university to expand access to higher education for Indiana residents. Formed through a partnership with Western Governors University, WGU Indiana is open to all qualified Indiana residents. The university offers over 50 undergraduate and graduate degree programs in Business, Education, Information Technology, and Healthcare Professions, including Nursing. In 2012, the Indiana Commission for Higher Education recognized WGU Indiana in its Reaching Higher, Achieving More agenda for the university’s excellence in academic quality.
Degrees are granted under the accreditation of Western Governors University, which is regionally accredited through the Northwest Commission on Colleges and Universities (NWCCU) and nationally accredited through the Distance Education and Training Commission (DETC). Teachers College programs are accredited by the National Council for Accreditation of Teacher Education (NCATE), and Nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE).
WGU Indiana is an approved education provider for Indiana state grants and scholarships offered through the State Student Assistance Commission of Indiana (SSACI). In addition, the university has partnered with Ivy Tech to offer graduates who have completed their associate degrees a seamless transfer to complete their bachelor’s degrees at WGU Indiana, including application fee waivers and tuition discounts.
3 / 14 / 2012
INDIANAPOLIS – Locally based EdPower announced today the fall 2012 opening of Tindley Preparatory Academy, the first all-boys charter school for grades 6-8 in Indianapolis and a national model for gender-based education. Backed by nine years of intensive teaching experience of Indianapolis students and a number of real-world studies touting the learning benefits of single-gender education, Tindley Prep is modeled after the successful Mayor-sponsored Charles A. Tindley Accelerated School and features nontraditional classroom learning and character education created to complement how boys learn.
“With Tindley Prep, EdPower is innovating education in Indianapolis by offering a unique school designed to best meet the unique needs of families and students,” said Mayor Ballard. “Specifically, this charter offers opportunity for middle-school boys to better prepare for high school and beyond, with high expectations set as the standard for everyone. Removing obstacles to success, choice and accountability for all of our children gives parents a voice and once again demonstrates Indianapolis is at the forefront of national education reform.”
Tindley Prep will be located at 42nd Street and Sherman Avenue in a soon-to-be-constructed 50,000-square-foot facility on 21 acres of land purchased from the St. George Antiochian Orthodox Christian Church. The core principles of Tindley Prep include an accelerated curriculum to bring students up to, and beyond, grade level, and an emphasis on building scholar identity and character education.
Programs designed specifically to help boys learn will include:
“The all-boys Tindley Prep serves as an extension of what we’re already doing well at Charles A. Tindley Accelerated School, which currently has several all-boys and all-girls classrooms,” said Marcus Robinson, CEO of Tindley Charter Network. “This new school allows us to be intentional in how we catch boys up to girls, especially in the areas of math and science.”
School facilities will include a large gym and hands-on science labs, among other classroom features geared toward boys. Expected enrollment is 400 students.
Charles A. Tindley Accelerated School, which serves grades 6 through 12, has achieved outstanding results, with 100 percent of the school’s first four graduating classes enrolled in a four-year college or university. Tindley graduates have been accepted into more than 100 colleges and universities across the country, including IU, Purdue, Georgetown University and Spelman College.
Tindley Preparatory Academy is the first of three new charter schools EdPower is opening under the Tindley umbrella. For more information about the school and how to enroll, visit www.edpower.org or call (317) 545-1745.
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EdPower is a 501c3 organization that provides educational services, including charter school management, turnaround school services, education consulting, and more. EdPower launched in 2002 as the Charter for Accelerated Learning, Inc. In 2004, Charles A. Tindley Accelerated School was launched in one of Indianapolis’ most impoverished neighborhoods. In six short years, the Tindley School established itself as a model for urban schooling in Indiana, winning the National Blue Ribbon Schools Award in 2010. In 2010, the Charter for Accelerated Learning, Inc. became EdPower, and remains dedicated to expanding quality college-preparatory educational services for young people and helping Indianapolis schools excel – so their students can do likewise.
3 / 12 / 2012
INDIANAPOLIS – More than 1,700 homes pended in February, with all but one Central Indiana county reporting increased sales compared to the same time period last year, according to statistics compiled by F.C. Tucker Company. Overall, February 2012 pended home sales rose 14.7 percent over February 2011, an increase of 222 homes sold in the nine counties that F.C. Tucker tracks.
“Nationally, the real estate market is showing positive activity, and that movement is being mirrored here in Central Indiana,” said Jim Litten, president of F.C. Tucker Company. “Supply and historical low interest rates have created favorable conditions for consumers looking for great value and smart investments.”
In February, Madison County saw the largest increase in pended home sales which spiked 44.6 percent, raising the number of pended home sales to 107 from 74 in in February 2011. Hancock and Johnson counties also experienced increases of 38.3 percent and 28.2 percent over February 2011, respectively. Only Morgan County saw a decline – an 18.3 percent decrease.
Available homes for sale in the nine-county region dropped 12.5 percent in February 2012 with 12,487 homes on the market, 1,781 fewer than in February 2011. All nine Central Indiana counties experienced varying inventory declines with Johnson County experiencing the greatest decrease in inventory at 23.2 percent. Morgan County’s inventory was the most stable, down just 2.2 percent.
Overall, sales prices for the nine-county Central Indiana area decreased by 3.3 percent. Tucker’s data indicates that four counties experienced slightly higher home sales prices than in February 2011. Year-to-date, Shelby County led the way with a 32.1 percent increase in home sales prices, while Morgan, Madison and Hendricks counties also reported gains. Boone County saw the largest decline at 8.1 percent. Hamilton, Marion, Hancock and Johnson counties also experienced modest decreases. The average year-to-date sales price for a home in the nine-county area was $132,967. Of the pended home sales in the region last month, four were priced more than $1,000,000; 28 were priced $500,000 to $999,999; 100 were priced $300,000 to $499,999; and 1,596 were priced at $299,999 or less.
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With more than $2.1 billion in annual sales, F.C. Tucker Company is Indiana’s largest independently owned comprehensive real estate firm with more than 40 offices and more than 1,300 sales associates throughout Indiana and select markets in Kentucky. Less than one percent of all real estate firms have the longevity of F.C. Tucker. Founded in 1918, the company’s family of businesses includes a full range of real estate services—mortgages, title insurance, relocation services, a full line of insurance products, auctioning and homeowner warranty products. F.C. Tucker has earned a reputation for its exceptional service, experienced sales associates and “Golden Rule” commitment to its clients and employees.
3 / 12 / 2012
Facebook has been around for several years now. But for many companies, it’s the newest tactic in their communications toolkit. And just as they were getting used to it, along comes the new timeline to shake things up.
The following five tips offer suggestions that are general, as well as timeline-specific, to help you keep fans engaged.
What about you? Have you had success keeping your Facebook fans engaged that you would like to share with us?
3 / 09 / 2012
As one of the newest Borshoffers, I enjoy exploring the various causes the company supports and holds dear to its collective heart. I recently had the opportunity to discover the Indianapolis Parks Foundation. Borshoff was a table sponsor at this year’s IPL Mayor’s Lunch for Parks, which benefited the organization.
In its 20th year of operation, the Indianapolis Parks Foundation is a not-for-profit organization whose mission is to enhance the recreational, educational and cultural life of the Indianapolis community by encouraging and soliciting support for our city’s parks system.
The lunch event transformed the downtown Marriott hotel into a park – complete with a see-saw, trees and zoo animals. I listened to Cindy Porteous, president of the Indianapolis Parks Foundation, Ken Zagzebski, president & CEO of IPL, and Mayor Greg Ballard speak about how important our city’s parks are to Hoosiers. Our community’s parks hold a special place in the hearts of many.
This got me thinking about my own childhood memories of playing in parks around my hometown. Some of my dearest recollections are those when I spent a day at the park with a loved one. I’m sure this was the case for many of you, which is why it’s important to support our parks. Aside from being a community hub, they help make us the people we are today and will be tomorrow – shaping the next generation.
So think back to your childhood, or even adult life. What is your favorite memory at the park?
3 / 06 / 2012
INDIANAPOLIS – DEFENDER Direct, Inc., a leading dealer for top brands in the residential security products and satellite business including ADT and DISH Network, today announced it has been accredited for a second time by the American Teleservices Association’s (ATA) Self-Regulatory Organization (SRO). DEFENDER was one of the first 10 companies in the country to be accredited, a unique and distinctive accomplishment.
The ATA-SRO incorporates aspects of governmental regulations and consumer protection rules for contact centers. SRO standards provide contact center businesses with a platform of best practices, documentable procedures and measurable compliance tools. The Seal of Accreditation, which DEFENDER Direct has received, is aimed at assuring consumers a positive teleservices experience while providing an objective system that reinforces companies’ commitment to government compliance.
Companies that receive the ATA-SRO Seal of Accreditation exhibit the highest caliber of customer care, best practices and compliant behavior. DEFENDER Direct earned this distinction along with only 19 other teleservice companies.
As part of the accreditation process, all of DEFENDER Direct’s operations were audited. The SRO was particularly impressed by the standards of the following categories:
“We are extremely honored to receive this accreditation as it is a testament to our dedication and adherence to the FTC’s requirements for telemarketing laws and regulations,” said Scott DeNardin, vice president of risk management for DEFENDER Direct. “The talent and hard work of our team members have made this recognition possible. They strive to provide our customers with consistent and high quality service, thus ensuring a positive customer experience.”
For more information on DEFENDER Direct, please visit www.defenderdirect.com.
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Since its inception in 1998, DEFENDER Direct has emerged as a leading dealer for a prestigious portfolio of home security and digital communication brands including ADT and DISH Network. As a result of its unprecedented growth the company has expanded its residential services offering to include True Energy Smart Air, an HVAC company offering Carrier products. And it continues to operate the DEFENDER Outsourced Sales Center Division which offers business clients its inbound sales expertise to improve consumer lead acquisition. DEFENDER employs more than 1,800 individuals in 50 states with over 120 branch offices nationwide.
3 / 06 / 2012
INDIANAPOLIS – March is designated as National Hemophilia Awareness Month, dedicated to increasing public awareness about bleeding disorders, dispelling common misconceptions and inspiring advancements in diagnosis and treatment. To assist in increasing awareness throughout the state of Indiana, the Indiana Hemophilia and Thrombosis Center (IHTC), a non-profit organization dedicated to care, education and research in bleeding and clotting disorders, has created an awareness page at www.seehowithrive.org, which includes facts about the disorder and a series of videos that tell the stories of people in Indiana who are living with hemophilia.
The IHTC is Indiana’s only federally designated comprehensive hemophilia treatment center and is a center of excellence. The videos and website were created as part of an education and awareness campaign, “Thrive,” to emphasize how, with care and treatment, those affected by hemophilia can live productive, normal lives.
Among those featured in the series are DJ (23) and Sean (25) Jones, of Indianapolis, Indiana. The Jones brothers, are typical, energetic and fun-loving young adults who have grown up together with hemophilia. DJ is an artist, and Sean is a comedian. Those who watch the Jones’ video will learn how the men learned, as children, to take control of their hemophilia, how hemophilia impacted their lives as children—and how it impacts their lives today as adults, and how they are living healthy, normal lives.
“It’s always thrilling for us to watch our patients, like DJ and Sean, succeed and thrive in life. We’re literally watching our patients grow and mature, from birth to adulthood — it’s exciting to be a part of their life team,” said Dr. Amy Shapiro, the IHTC’s co-medical director.
Hemophilia, is a genetic condition that results in an inability of the blood to form a normal clot. The disorder affects approximately 1 in 5,000 male births. There are about 1,500 known individuals in Indiana with a bleeding disorder.
Hemophilia is one of the most expensive medical conditions due to the cost of treatment. People with bleeding disorders require quality medical care from dedicated experts who understand how the condition impacts all areas of their lives, including medical, physical function, family, work, and school.
The IHTC offers life-long, comprehensive, patient-centered, integrated, multidisciplinary healthcare that goes beyond “medical treatment”. The multidisciplinary team includes hematologists, nursing, physical therapists, social workers, dietician, career counselor, dental hygienists, and an integrated onsite pharmacy – all of which serve the patient, and support and educate the patient’s family.
To learn more about Hemophilia Awareness Month and how the IHTC is helping patients thrive, visit www.seehowithrive.org. For more information about the Indiana Hemophilia and Thrombosis Center, visit www.ihtc.org.
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The Indiana Hemophilia & Thrombosis Center (IHTC) offers patient-centric, integrated and comprehensive healthcare services to patients with bleeding and clotting disorders, and to their families. IHTC was founded in 1998 by Dr. Amy Shapiro, co-medical director and pediatric hematologist, and Dr. Anne Greist, co-medical director and adult hematologist, to provide patient care, research and education. Located on the northwest side of Indianapolis on the St. Vincent Hospital campus, Indiana Hemophilia & Thrombosis Center is the largest free-standing facility of its kind in the United States. For more information, visit www.ihtc.org or call 317.871.0000.