By Mark LeClerc, creative director
Sometimes the path is just as interesting as the destination. That’s why we turned the camera around when filming our recent television spots for the newly rebranded Franciscan Alliance. If you’d like a glimpse of the process, just watch our Making Of video below. And if you haven’t seen the spots on air, don’t worry. They’re at the end of the video. And that’s a wrap.
By Jackie Koumpouras, account manager
Whether you work in public relations, advertising or marketing, it’s important to understand and keep up with current developments in the field. One of these ongoing evolutions is digital marketing. At Borshoff, we understand digital marketing is about meeting customers where they are most—the Internet. Whether on their smart phone at the grocery store, reading the news on their iPad, or viewing the latest sports replays online—let’s face it—our world has gone digital.
As more and more companies invest in digital marketing, it’s crucial to understand the lingo. Are you up-to-speed on the most common words and software? Check out our digital marketing terms glossary and tell me, what’s missing?
By Bryana Schreiber, account manager
Indianapolis Power & Light Company (IPL) partnered with Borshoff to raise awareness of the company’s Live Energy Smart initiative, which includes various programs designed to help IPL’s residential, commercial and industrial customers reduce their energy use, and in turn save money. Our campaign gently poked fun at the extreme and even slightly nutty things people could do to save energy and provided a simple and easy alternative – enrolling in IPL’s Live Energy Smart programs. An integrated campaign featuring radio, TV, print and transit advertisements launched in the summer of 2011.
Check out the campaign ads: (more…)
By Mark LeClerc, creative director
Our annual Borshoff retreat was last week at Bradford Woods in Martinsville. And for all the useful team-building activities and state-of-the-agency presentations, there was an even more vivid and useful lesson: How not to do outdoor advertising.
You see, the trip to Martinsville takes you south on Indiana Highway 67, a route peppered with plenty of small outdoor boards. Unfortunately, most of what’s on them is small, too. Mile after mile, our employees were confronted with tiny headlines, microscopic graphics and miniscule logos (yes, I’m actually saying someone should make the logo bigger).
By Mark LeClerc, creative director
Here’s a non-news flash: At 600,000,000 users and growing, Facebook offers marketers the potential to reach large amounts of consumers.
It’s the “how” of reaching audiences that spurs countless discussions, debates and arguments.
Help has arrived, however, from Facebook itself. With the creation of Facebook Studio, advertising agencies and marketing professionals can get a glimpse of how brands big and small are using the world’s leading social media site to sell their wares.
By Ryan Noel, senior art director
Our client Indianapolis Power & Light Company (IPL) sponsors tons of worthy causes and community events. So we did a series of 12 ads focusing on how energy is well-spent in the following area: the arts, diversity, environment, social outreach, sports and education.
As you might imagine, the ads are placed in a wide range of programs and publications. Most recently the ad series appeared the Communication Arts (CA) Typography Annual! Pretty sweet, I admit.
But it’s still not as fun as getting to do work you love, with people you love working with (Jenn Berry, Creative Director; Bill Lovejoy, Account Director; Colin Dullaghan, Writer; Penelope Dullaghan, Illustrator). Awards and recognition… that’s gravy. Really delicious gravy.
By Colin Dullaghan, copywriter
Allow us to say a few words about our upcoming contest with the Phoenix Theatre.
Ahem.
Got that? For folks who may be unfamiliar, it’s a Q(uick) R(esponse) code, and it can instantly connect you to information, usually found on the Web. If you have a smartphone, you can simply download a free QR scanner* app, use it to scan a QR code and see where it takes you.
We’re running a print ad in the Phoenix Theatre program that includes a QR code to promote the upcoming ticket giveaways, which will be running all season long. (We actually bought some extra tickets just for us as well — you didn’t think we’d miss out on all these great performances, did you?)
By Bryana Green, account associate
They say your 20s are the years of many crossroads. I’ve found this to be true, and exciting!
This is a BIG summer for me. I just started a new job here at Borshoff, moved to Greenfield and soon I’ll be married! 16 days and counting…I can’t wait!
There are a lot of changes occurring in my life, and though they each carry a certain level of stress – I couldn’t be happier. I feel like I’ve met my match in more ways than one – I’ve found my soul mate in my soon-to-be hubby and joined the incredible team at Borshoff, an agency that shares many of my personal values.
Creatives reviewing proposed logo concepts:
“I could probably push a little more here…”
“I like the connection here…”
“I’m drawn to that…”
“We need to get it a little bigger to communicate…”
By Erin L. Pipkin, APR, senior account director
College students may keep in touch with their friends and family via Facebook and Twitter, but when it comes to networking for jobs, there’s nothing like an old-fashioned meet and greet.
While the theme of my presentation at the University of Indianapolis’ guest lecture series on Tuesday, Feb. 9 was “Careers in PR,” students really wanted to learn about networking. After all, while the 40 or so students were there to learn more about my career, the majority just wanted to know how to land their first job in our down economy.
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