Posts Tagged ‘American Marketing Association’

Indy AMA Spring Marketing 360 event comes full circle

Tuesday, May 3rd, 2011

By Bryana Schreiber, account manager

As the VP of Collegiate Relations for the Indy AMA, I created the Indy American Marketing Association’s Marketing 360 event after working with and learning from students at various colleges around central Indiana. Students expressed great interest in going behind the scenes to learn about the day-to-day activities of marketing professionals. It’s important for students to get an idea of what working in their desired field is really like, and I wanted to show them that the opportunities in marketing are exciting, diverse and versatile.

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How-to tips for planning a panel discussion

Wednesday, March 16th, 2011

By Bill Lovejoy, vice president

As vice president of programming for the American Marketing Association (AMA), Indianapolis Chapter, I plan and moderate panel discussions on timely topics of interest to our members.

There are many important elements of planning and moderating a successful panel. Here are a few of my top tips: (more…)

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Trade shows. It’s not just about business cards in fishbowls anymore.

Wednesday, June 16th, 2010

By Lisa Tellus, account manager

Think nothing has changed with trade shows in the last decade? Guess again. For many marketers, trade shows can be a valuable forum for face-to-face interactions with potential clients and for making direct sales.

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Did you know that 77 percent of people attending trade shows have buying power?  Of those, 63 percent have buying plans. So how can your company make the most of their trade show interactions? Below are some tips Lori Reitz, trade show marketing consultant at Skyline, presented to the Indianapolis chapter of the American Marketing Association last week:

  • Make appointments with people at the event. Contact current or potential clients before the show to let them know you’ll be exhibiting and then set appointments to meet with them while your there.

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Meet some of Indiana’s best and brightest

Monday, March 22nd, 2010

by Bill Lovejoy, vice president

On Friday, the Borshoff hallways were buzzing with more voices than usual when we welcomed 15 college students who were participating in the first American Marketing Association (AMA) Marketing 360 event to our agency. The students are marketing, public relations and communications majors from schools across Indiana, including Ball State, Indiana Wesleyan, the University of Indianapolis and more.AMA_Students

How do you keep 15 college kids engaged for more than an hour? In our case, after giving them an office tour, five Borshoff staff members told the students a little about our widely different careers and what makes them challenging, interesting and fun. And since we were a diverse bunch (including our founder Myra Borshoff Cook and others who represent account management, events, public relations and art direction), we had a blast telling the students different stories about why we love what we do. (more…)

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