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	<title>Borshoff Blog &#187; awards</title>
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		<title>Borshoff media relations and health care marketing work wins awards</title>
		<link>http://www.borshoff.biz/blog/2009/07/borshoff-media-relations-and-health-care-marketing-work-wins-awards/</link>
		<comments>http://www.borshoff.biz/blog/2009/07/borshoff-media-relations-and-health-care-marketing-work-wins-awards/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 12:33:08 +0000</pubDate>
		<dc:creator>Borshoff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[PRSA]]></category>

		<guid isPermaLink="false">http://www.borshoff.biz/blog/?p=47</guid>
		<description><![CDATA[Borshoff staff report Borshoff recently won industry awards including a Pinnacle Award from the Hoosier Chapter of the Public Relations Society of America (PRSA) and several awards from Healthcare Marketing Report. Borshoff was recognized with a PRSA Pinnacle Award for the Indianapolis Prize media relations campaign. The Indianapolis Prize, the world’s leading award for animal [...]]]></description>
			<content:encoded><![CDATA[<p>Borshoff staff report</p>
<p>Borshoff recently won industry awards including a Pinnacle Award from the Hoosier Chapter of the Public Relations Society of America (PRSA) and several awards from Healthcare Marketing Report. <span id="more-47"></span></p>
<p>Borshoff was recognized with a PRSA Pinnacle Award for the <a href="http://www.indianapolisprize.org/" target="_blank">Indianapolis Prize</a> media relations campaign. The Indianapolis Prize, the world’s leading award for animal conservation, was initiated by the <a href="http://www.indyzoo.com/" target="_blank">Indianapolis Zoo</a> as a significant component of its mission to empower people and communities, both locally and globally, to advance animal conservation. Media exposure for the Indianapolis Prize increased more than 300 percent from the initial media relations campaign for the 2006 award, and earned media placements in USA Today, National Geographic Weekend Radio, CNN Radio and Voice of America, among others.</p>
<p>Healthcare Marketing Report recently announced its 2009 winners, and Borshoff was recognized for work with <a href="www.wishard.edu" target="_blank">Wishard</a> and <a href="www.stfrancishospitals.org/" target="_blank">St. Francis</a>. Most notable was a Gold award, the highest honor, for Wishard’s Five Factors print ad series. In total, Borshoff received recognition for the following work:</p>
<ul>
<li>Gold – Wishard Five Factors print ad series</li>
<li>Bronze – St. Francis Community Benefit Report</li>
<li>Bronze – St. Francis Mooresville grand opening</li>
<li>Bronze &#8211; Wishard Five Factors TV spot</li>
<li>Merit – St. Francis Doctor’s Day Card</li>
<li>Merit – St. Francis Spirit of Women event</li>
</ul>
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