Posts Tagged ‘borshoff’

A Super Media Day at Lucas Oil Stadium

Wednesday, February 1st, 2012

By Linda Jackson, APR, senior account director

Yesterday’s first-ever Super Bowl Media Day to be open to the public promised to be a circus, and with all 7,300 tickets sold out and more than 5,000 media in town, it did not disappoint. Media mixed it up with everyone from Nicktoons’ Pick Boy to Mayor Ballard, while spectators tuned in to six different radio channels to hear live interviews from their favorite players or coaches. Some jumped and cheered from the stands to get the players’ and media’s attention. And you could definitely find the favorites – Eli Manning for the Giants and Tom Brady for the Patriots – as the media crushed around each player for the best video clip and sound bite.

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What’s buzzing on buzzfunnel

Monday, January 30th, 2012

By Emily Collins, account manager

After launching our www.buzzfunnel.me site just three days ago, it’s buzzing! We have already had over 100 videos posted to the site, featuring a variety of content showcasing Indianapolis and the Super Bowl XLVI festivities.

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buzzfunnel your way to the Super Bowl experience

Friday, January 27th, 2012

By Emily Collins, account manager

Lavish parties, high-profile celebrities, an outdoor zip line – the city of Indianapolis is transforming in front of our eyes and I, for one, couldn’t be more excited. I look forward to enjoying the ultimate fan experience in Indy and want to be able to share that with others, both in Indy and around the country. So how do all of the fans come together to do this? They buzzfunnel.me!

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This year, be CREATIVE.

Thursday, January 12th, 2012

By Jackie Koumpouras, account manager

Do you ever set New Year’s resolutions only to find that you slowly forget about them? In my coworker Andy Pollen’s blog, he mentions “those of us who fail in our yearly resolutions are the majority, not the minority.” In a 2009 study, a psychologist at the University of Hertfordshire (United Kingdom) found that 78 percent of people who set resolutions fail.

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Resolving to complete my resolutions

Wednesday, December 28th, 2011

By Andy Pollen, account manager

I’m horrible at keeping New Year’s resolutions. Don’t believe me? Just ask the set of INSANITY workout DVD’s in my basement or the Meditation for Dummies book collecting dust on my nightstand.

Not surprisingly, those of us who fail in our yearly resolutions are the majority, not the minority. A psychologist at the University of Hertfordshire (United Kingdom) found in a 2009 study that 78 percent of people who set resolutions fail.

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What a difference a year makes

Wednesday, December 21st, 2011

By Keesha Richardson, account manager

As the new year approaches, it’s common for many of us to reflect on the days gone by. In my own life, I’m amazed by how much has changed over the year. I completed my master’s degree in public relations. I transitioned careers from TV news to strategic communications. And I even got engaged.

Here at Borshoff, we celebrate the changes that the company has experienced as well. We grew from 45 to 55 employees. We’ve started expanding our office space again to accommodate our growing staff. And we even named Karen Alter a principal of the agency.

With 2012 just around the corner, we are excited for the new opportunities and changes that await us, personally and professionally. What are some of your fondest memories of 2011? What are you looking forward to in the new year?

Santa’s holiday crisis plan

Monday, December 19th, 2011

By Susan Matthews, APR, managing principal and Jackie Koumpouras, account manager

“You better watch out, you better not cry, you better not pout, we’re telling you why…”

Even the big man in red has crises of his own every holiday season. He may be jolly old Saint Nick, but he doesn’t play games when it comes to his busiest day of the year.

Mr. Claus has a crisis communications plan of his own to ensure he still brings ‘joy to the world.’ The following highlights 10 tips to handle a crisis and exactly how Santa incorporates them into his own plan to guarantee ‘all is calm; all is bright.’

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Getting in the spirit with our holiday favorites

Thursday, December 15th, 2011

By Emily Collins, account manager

As soon as Thanksgiving is over, I begin checking the guide on my TV to see when the holiday movies will begin. For me, there’s nothing like watching a Christmas classic – or the latest hit – to boost my spirits and set the mood for the upcoming holiday.

So to spur the holiday spirit in my Borshoff colleagues, I sent a poll to find out their favorite holiday movies. The top four were:

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Five email etiquette tips you won’t want to forget

Wednesday, December 14th, 2011

By Jackie Koumpouras, account manager

Email is my primary form of communication. On average, I probably send between 75-125 emails a day. So why wouldn’t I use the same good manners and business etiquette in an email that I would use in a client meeting?

As public relations professionals, we pride ourselves on good writing, grammar and error-free communication to all audiences. Therefore, everything we do, write, say, post and tweet is a direct reflection on us and the companies we work for.

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Still a Company that Cares

Monday, December 12th, 2011

By Erin Pipkin, senior account director

The bake sale is complete, the pledge forms have been signed and the principals have received their holiday gift. And, we’ve met the criteria to be a Company that Cares for the 18th year in a row!

Borshoff is proud to support the United Way of Central Indiana through our annual campaign. This year we raised more than $21,000 – our largest donation yet!

Sure, it was hard eating cookies the days before Thanksgiving, but to help the community, we’ll suffer!

Haven’t made your contribution yet? Visit United Way of Central Indiana to give and earn your year-end tax deduction.