Posts Tagged ‘borshoff’

Just when I thought I was out…they pull me back in

Wednesday, August 25th, 2010

By Chad Mertz, account manager

I thought I had filled out my last timesheet. I thought the days of three client events happening simultaneously were in my past. I saw greener pastures with dancing bears, giggling children and double rainbows.

Let me explain. I began my career in an agency setting. Even before I graduated from Indiana University, I was working full time in the world of client acquisition and service. And don’t get me wrong—I loved it.

But after awhile, I felt the need to explore other avenues.

So when my wife and I moved to Cincinnati for her job, I decided that was the time to make a change. I met an amazingly talented and energetic woman who would eventually become my boss and introduce me to the truly fascinating world of museums.

After a wonderful stint at Cincinnati Museum Center, we moved back to Indiana where I signed on for a temporary gig at The Children’s Museum of Indianapolis. Both organizations are remarkable and I highly recommend a visit to either, regardless of your age.
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Borshoff draws first blood

Thursday, August 19th, 2010

By Lisa Tellus, account manager

Borshoff employees are known for their competitive nature and will to succeed; but do they actually take it as far as to draw blood? Well, this morning 26 Borshoff employees did just that at our first ever blood drive. With outstretched arms and a foam squeezie in hand, we lined up and took one for the team.

The initial motivation to host a blood drive at Borshoff’s office came from our participation in this year’s Indiana Sports Corp’s Corporate Challenge. Corporate teams have the opportunity to earn points by donating blood. While the idea to host a blood drive may have started as a way to improve our score for the Corporate Challenge, we ended up learning a lot about how we were helping our community and are energized to encourage others to do the same.

Did you know?

  • Every three seconds someone needs blood.
  • 4.5 million Americans would die each year without lifesaving blood transfusions.
  • Approximately 32,000 pints of blood are used each day in the United States.
  • Just one pint of donated blood can help save as many as three people’s lives.
  • Cancer patients may need transfusions daily.

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Love Freebies? Looking for ways to save energy and money?

Wednesday, August 18th, 2010

Join IPL for free lunch on the Circle and learn more about the Home Energy Inspector

By Bryana Schreiber, account associate

Borshoff client Indianapolis Power & Light Company (IPL) will serve 500 free lunches in front of the Emmis Communications building on Monument Circle in downtown Indianapolis starting at 11 a.m. Thursday, August 19.

IPL recently launched the Home Energy Inspector, an online energy audit tool that allows visitors to answer simple questions about their home and receive customized tips on how to save on utility bills.

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My name’s been off the door three years – but I’m still here

Monday, August 16th, 2010

By Susan Matthews, APR, principal

Three years ago this month, my name came off the door. We said farewell to “Borshoff Johnson Matthews” and our co-branded creative branch “2Fold.” We melded together and became known as simply “Borshoff.”

It was a good move. We believe in collaboration and coordinated communications. One name for one team in one company – working together for our clients.

Yes, I had been very proud to have my name on the door. But I’m even prouder today, as our focused vision has moved our agency forward with purpose and clarity. In spite of the recent economic challenges, and in part because of the name change and all it represents, we are stronger than ever.

Three years ago when I told my mother we were sunsetting the name Borshoff Johnson Matthews, she paused and said, “Well, it does sound like a fuddy-duddy law firm.”

Mom was right. But because she’s a mom, she still drinks her coffee from a Borshoff Johnson Matthews mug.

We’re going to Monument Circle today. Are you?

Friday, July 30th, 2010

By Holly Havener, CPS, executive administrator

Here’s why you should…

Today marks the sixth annual Ronald McDonald House of Indiana Pop Tab Drop. Staff and volunteers from the House are convening until 2 p.m. at Monument Circle to collect pop tabs.

The effort raises money to benefit families with seriously ill or injured children who are staying at Riley Hospital. This is the second year Borshoff has participated in the Pop Tab Drop.

Pop tabs seem small, but they make a huge impact. The dollars raised by recycling the tabs total between $50,000 and $70,000 annually. That covers the cost of three rooms at Ronald McDonald House of Indiana for an entire year and helps countless families of sick kids.

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Writing and running – Getting on track

Tuesday, July 20th, 2010

By Kathleen Szot, account associate

I used to hate writing. (I know what you’re thinking: That’s a funny thing for someone in the communications profession to admit.)

If you’d give me an equation, I’d find the solution. Give me directions, and I could find the destination. But give me a blank piece of paper and pencil, and I’d get a knot in my stomach.

I felt similarly about running. Beginning in junior high, students were required to run a mile as part of an annual fitness test. Four laps around the track sounded torturous. I was sure I’d need to stop for a rest.

But here I am today, one half marathon and six 5Ks under my belt and two months into a great job with Borshoff, a distinguished communications agency. How did I get here? I credit my high school gym teacher who advised, “Can’t never did nothing.” Improper grammar aside, Coach Armontrout had a point. I’d been telling myself for so long that I couldn’t do it that I stopped trying.

Though it didn’t happen all at once, I eventually began to welcome the challenges of both writing and running – and my aversions waned. I joined my high school tennis team, which involved a great deal of running in pre-season conditioning. As an undergraduate at Notre Dame, my coursework prompted interesting writing assignments.

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B. Green! Becoming part of the Borshoff family

Thursday, July 8th, 2010

By Bryana Green, account associatebryana

They say your 20s are the years of many crossroads. I’ve found this to be true, and exciting!

This is a BIG summer for me. I just started a new job here at Borshoff, moved to Greenfield and soon I’ll be married! 16 days and counting…I can’t wait!

There are a lot of changes occurring in my life, and though they each carry a certain level of stress – I couldn’t be happier. I feel like I’ve met my match in more ways than one – I’ve found my soul mate in my soon-to-be hubby and joined the incredible team at Borshoff, an agency that shares many of my personal values.

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You’ve come a long way, baby!

Thursday, June 24th, 2010

By Jennifer Berry, vice president/creative director

We often cruise through life without giving much thought to how we ended up where we are now. And while it may seem completely random, if you actually stop and think about it, you realize that a course of events led you to this exact place. This may seem a little deep, but just stick with me.

Recently, I joined several colleagues to honor the accomplishments of Myra Borshoff Cook, who was recognized as an Indy PR Legend. Many shared personal and professional stories about the impact Myra has made over the past 30 years, celebrating the special characteristics that set her apart as a leader and as a person.

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From the mouths of babes

Tuesday, May 11th, 2010

Borshoff’s Bring Your Baby to Work program is celebrating its 10th anniversary. A video commemorating the anniversary is available here.

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Borshoff goes the distance…13.1 miles to be exact

Thursday, May 6th, 2010

By Kassie Mills, account associate
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Runners, joggers and walkers alike from the Borshoff team will courageously tackle the 13.1-mile 500 Festival Mini-Marathon this Saturday. As part of the Borshoff Wellness Initiative, a program started in 2009 to encourage healthy lifestyles among our employees, we supported our colleagues with a carb-loading luncheon and pep rally today.

Following recommendations from the experts, we loaded up on carbohydrates with a variety of pastas. According to the Mayo Clinic, carb loading helps maximize energy storage and boost athletic performance, and athletes should increase their carb intake to 70 percent of their daily calories three to four days before a high-intensity, high-endurance event. (Employees not participating in the Mini will simply use the extra carbs to more energetically support their coworkers.)

During the luncheon, we cheered on our mini-marathoners with a short pep rally involving cheering and…well, eating.

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