Posts Tagged ‘borshoff’

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Borshoff wins AAF ADDY Award for IPL ad campaign

Monday, March 1st, 2010

Borshoff staff report

Borshoff struck more than Gold at the ADDYs. We won one of three special Judges’ Awards from the Indianapolis Chapter of the American Advertising Federation (AAF Indy) Saturday evening for our Community Involvement Ad Campaign for client Indianapolis Power & Light Company (IPL).

As a long-standing pillar of the Indianapolis business community, IPL has supported local organizations for more than 80 years. Although many companies and individuals benefit from the support, there was low awareness of it. IPL wanted to demonstrate the significance of its local involvement to business and political leaders, regulators, its customers and the organizations themselves.

As part of our rebranding initiative, Borshoff developed a campaign celebrating IPL’s community support through six different themes: sports, arts, environment, social outreach, kids’ education and diversity.

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Networking in 2010 – eerily similar to 1999

Tuesday, February 16th, 2010

By Erin L. Pipkin, APR, senior account director

College students may keep in touch with their friends and family via Facebook and Twitter, but when it comes to networking for jobs, there’s nothing like an old-fashioned meet and greet.

While the theme of my presentation at the University of Indianapolis’ guest lecture series on Tuesday, Feb. 9 was “Careers in PR,” students really wanted to learn about networking. After all, while the 40 or so students were there to learn more about my career, the majority just wanted to know how to land their first job in our down economy.

Erin

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They sent you WHAT?

Wednesday, February 3rd, 2010

DM_blogBy Josh Taylor, graphic designer

As a graphic designer at an advertising and PR agency, I’m charged with finding creative ways to send information on behalf of our clients. While it’s becoming increasingly rare to send direct mail, it still happens. The problem with direct mail is it’s often as well received as a telemarketing call – except instead of being hung up on it gets thrown away.

And that’s the challenge: make the mailer so interesting that the recipient’s gut reaction isn’t “trash, trash, bill, trash” but something more like “trash, trash, bill, oooooooh.” There’s a lot to consider before getting creative on a mailed piece: Can it be any shape? How small or large can it get? How much postage does this bad boy need? (more…)

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What are your success factors?

Friday, January 29th, 2010

By Susan Matthews, APR, principal

At Borshoff, we’re proud of our culture.Success

It’s based on mutual respect and collaboration. We expect a can-do attitude and hire only those professionals who thrive in a learning environment and are willing to go the extra mile for our clients. We think strategically, then act creatively. We work hard, demand a lot – yet provide flexibility and fun in return.

Over the years we’ve kept track of qualities that lead to success at Borshoff. And by now we have a pretty good list. We share this with our employees. We’ve begun sharing it with serious job candidates.

Not everyone is a match for Borshoff. Other work styles succeed better in other environments. What’s important is that you know the right match for your company.

Here’s our list. What’s yours?

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Turkey as easy as 123

Tuesday, November 24th, 2009

By Susan Matthews, APR, principal

It’s Thanksgiving week, and I have a lot to be thankful for during these challenging economic times. Professionally, I’m grateful that our public relations and advertising agency is solidly in the black.

Personally, I’m eagerly anticipating the arrival of 22 family members over the next few days. My husband and I are well-seasoned when it comes to roasting a turkey and making all the sides. That is, we’re experienced preparing for a group of seven or 10.

This Thanksgiving is different. When I add in breakfasts as well as Wednesday and Friday dinners, I figure we’ll be serving a grand total of 123 meals. Gulp.

Thanksgiving

I must admit, about a month ago the challenge seemed daunting. More than 100 meals for family and friends aged 4 to 82. We have just one oven. We didn’t yet have a plan. For me, that’s scary stuff.

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Borshoff: Memorable Moments

Tuesday, October 20th, 2009

Borshoff turned 25 this month. Twenty-five years is a good span, and one filled with many memories. In celebration, we’re posting our Top 25 highlights.

25

  1. Myra Borshoff Cook founded the company with a business partner and receptionist. (1984)
  2. Susan Matthews starts as the first full-time account professional. (1985)
  3. Landed our first major campaign assignment: promoting safety belt use in Indiana. (1986) (more…)

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Borshoff: After 25 years a lot has changed, but the Why remains the same

Tuesday, October 13th, 2009

By Susan Matthews, APR, principal

This month marks the 25th anniversary of Borshoff, an Indianapolis-based public relations, marketing and advertising agency.  I’ve been with the company for an amazing 24 years and a principal/owner for half that time.

Dialing back the years to October, 1985, I was in my second week at Borshoff, working from a windowless room with two other desks. To get a clean copy of a document, I’d retype it – or go to the basement of Myra Borshoff’s house to use her personal computer.  How’d we get news releases to the media? We had two options: hand-deliver or mail them. (Indianapolis also had two daily papers back then.) And graphic designers used press type to create headlines and a wax machine to “grease up” typesetting that they would then layout using X-acto knives, t-squares and drafting tables.

25th
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Borshoff embraces a new kind of challenge

Wednesday, September 30th, 2009

By Jennifer Regnier, account coordinator

This past Saturday, Borshoff participated in the Indiana Sports Corp. (ISC) Corporate Challenge. More than half of our employees sported new team Borshoff tees while competing against participants from more than 80 Indianapolis-based companies. The events ranged from good sport events, such as the Frisbee toss and tug-of-war, to competitive events, such as the five-mile run and the team medley relay.

ISC_CC_4

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Meet Jackie: the newest member of the Borshoff team

Friday, September 25th, 2009

Jackie Koumpouras, account coordinator

I couldn’t help but grin when I received the e-mail that said, “Borshoff is pleased to announce Jackie Koumpouras as our newest account coordinator.” To me, this was my crossing over to the real world.  I am a college graduate and pay my own bills. And I now have a job in a field I spent four years studying. With that said, allow me to introduce myself. My name is Jackie Koumpouras, account coordinator at Borshoff; the newest member of the Borshoff family.

jackie_3

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