Posts Tagged ‘borshoff’

Meet Tim Coxey – 140 characters at a time

Monday, October 3rd, 2011

What better way to introduce one of our newest account coordinators, Tim Coxey, than by using one of his favorite pastimes: Twitter! Here’s a little bit about Tim, 140 characters at a time.

#Wisconsin born, Northern #IN raised, #Indy resident, #Eastcoast enthusiast. I absolutely love eating here every year: http://www.auntcarriesri.com/

Spent 4 yrs @uindy. Participated on @UIndyCPB #speechteam @UIndyTopDog @UIndyPRSSA and @UIndyMinute. BS in Communication, minor in Poli Sci.

My interest in govt communication led me to intern @Indianasos #FF to #teamoutreach @melanie_woods @burtonjeremy and of course @ToddRokita

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Let’s face it – our world’s gone digital

Friday, September 30th, 2011

By Jackie Koumpouras, account manager

Whether you work in public relations, advertising or marketing, it’s important to understand and keep up with current developments in the field. One of these ongoing evolutions is digital marketing. At Borshoff, we understand digital marketing is about meeting customers where they are most—the Internet. Whether on their smart phone at the grocery store, reading the news on their iPad, or viewing the latest sports replays online—let’s face it—our world has gone digital.

As more and more companies invest in digital marketing, it’s crucial to understand the lingo. Are you up-to-speed on the most common words and software? Check out our digital marketing terms glossary and tell me, what’s missing?

Get to know: Brittany Melvin

Thursday, September 29th, 2011

Meet our newest account coordinator, Brittany Melvin! Brittany graduated in May from the University of North Carolina at Chapel Hill with a BA in PR and Digital Media Immersion. She has held some very interesting internships, which she will explain in further detail below. We are excited to have her as part of the Borshoff team!

1.  Tell us a little bit about your previous work experience.

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Borshoff takes on the Corporate Challenge

Monday, September 26th, 2011

By Lisa Tellus, account director

Running, jumping, crawling. Incredible feats of athleticism. It’s just another day in the office for Borshoff employees. Actually, it’s a day out of the office competing for bragging rights in Indianapolis’ corporate community.

For the third straight year, Borshoff employees competed in the Indiana Sports Corp’s Corporate Challenge on Saturday, September 24. Everyone from the four principal owners to the newest employee was part of the fun and festivities.

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Mirror, Mirror, I’m OK with what I See

Thursday, September 22nd, 2011

By Yolanda White, account manager

One of my must-read columns in More magazine is, “This is What (40-something) Looks Like.”

This spotlight on well-known and everyday women is a personal reflection on career, family, lessons learned, beauty and the often-dreaded subject of body image.

Responses about the changes that occur in women’s bodies during their 40s are, at times, funny and always refreshingly honest. I’ve discovered that there is one common denominator among the stories I read, and that is acceptance.

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A tree and a smile

Wednesday, September 21st, 2011

By Susan Matthews, APR, managing principal

I heard a great story at the Keep Indianapolis Beautiful fundraising luncheon today. Board chair John Kyle read from a letter KIB had received from the leader of a neighborhood association that participates in KIB’s Neighborwoods tree-planting program.

 Two years ago when our group visited one particular home to ask if the resident would like a tree planted in his front yard, he told us, “No. (Hell) No! I don’t want a tree.” The neighborhood association had always thought of him as an anti-social curmudgeon, so we wrote him down as a ‘no’ and went along our way.

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Agency leadership developments at Borshoff

Tuesday, September 20th, 2011

By Linda Jackson, APR, senior account director

Next month, we celebrate 27 years in the public relations and advertising business, and we still feel all the promise and idealism that comes with being a twenty-something! Through those years, one constant has been the growth and stability of our agency leadership. Today, we’re excited to add Karen Alter, a long-time Borshoff employee, to the names of principal leadership. Karen joins the current senior leadership team, who are also taking on more defined roles in the company:

  • Myra Borshoff Cook remains founding principal
  • Erik Johnson now serves as chairman and principal
  • Susan Matthews is now managing principal, and
  • Jennifer Young Dzwonar remains principal.

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Paint the Town: Start with Art 2011

Friday, September 9th, 2011

By Erik Johnson, APR, Fellow PRSA, principal

Last week, I had the pleasure of welcoming guests to the 25th annual Start with Art kick-off celebration in downtown Indianapolis. Sponsored each year by the Arts Council of Indianapolis, this luncheon celebration – supported by a number of generous corporate, foundation and individual donors – recognizes the talent and dedication of those in the arts who work and volunteer throughout the year to protect, preserve and further enhance the wonderful arts and cultural assets we enjoy in Indianapolis.

In preparing my remarks, I recalled a news article about the Middle East unrest, saying:

January of this year, in Cairo, Egypt – right in the middle of the worst rioting – there was a great threat to the magnificent Egyptian Museum and its massive collection of art and artifacts – first the threats came from the fire engulfing the ruling party headquarters next door.

 

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Channeling our inner Bill Polian

Thursday, September 8th, 2011

By Chad Mertz, account director

At Borshoff, we take our football seriously. From Blue Friday pitch-ins, to holiday cheer, to rooting for our teams on game day (I’m actually a Chicago Bears fan, so much of my rooting at the office is done privately), football is a big part of our daily lives.

However, this year Borshoff is taking football to the next level with our first-ever, company-wide fantasy football league. Twelve teams, representing a diverse background of fantasy sports experience, will virtually lace it up and compete for the Borshoff Ballers championship.

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Client work: UpRight! aerial lift safety campaign

Wednesday, September 7th, 2011

By Emily Collins, account manager

The University of Notre Dame recently partnered with Borshoff to develop the UpRight! campaign, which promotes aerial lift safety awareness for universities, colleges and high schools. The integrated campaign included the development of several key pieces, including a central website that offers a video introduction to aerial lift safety considerations, as well as video segments and tips on four key areas of lift safety: the Right Setup, Right Training, Right Weather Information and Right Safety Contact.

The website also features a downloadable fact sheet and posters, including one that encourages schools to input their official adopted wind limit, to post in areas where aerial lifts will be used. The UpRight! campaign launched on August 26.

Check out some of the campaign elements: (more…)