By Mark LeClerc, creative director
Sometimes the path is just as interesting as the destination. That’s why we turned the camera around when filming our recent television spots for the newly rebranded Franciscan Alliance. If you’d like a glimpse of the process, just watch our Making Of video below. And if you haven’t seen the spots on air, don’t worry. They’re at the end of the video. And that’s a wrap.
By Emily Collins, account manager
The University of Notre Dame recently partnered with Borshoff to develop the UpRight! campaign, which promotes aerial lift safety awareness for universities, colleges and high schools. The integrated campaign included the development of several key pieces, including a central website that offers a video introduction to aerial lift safety considerations, as well as video segments and tips on four key areas of lift safety: the Right Setup, Right Training, Right Weather Information and Right Safety Contact.
The website also features a downloadable fact sheet and posters, including one that encourages schools to input their official adopted wind limit, to post in areas where aerial lifts will be used. The UpRight! campaign launched on August 26.
Check out some of the campaign elements: (more…)
By Mark LeClerc, creative director
Our annual Borshoff retreat was last week at Bradford Woods in Martinsville. And for all the useful team-building activities and state-of-the-agency presentations, there was an even more vivid and useful lesson: How not to do outdoor advertising.
You see, the trip to Martinsville takes you south on Indiana Highway 67, a route peppered with plenty of small outdoor boards. Unfortunately, most of what’s on them is small, too. Mile after mile, our employees were confronted with tiny headlines, microscopic graphics and miniscule logos (yes, I’m actually saying someone should make the logo bigger).
By Micah Sitzman, art director
There is nothing more challenging or rewarding than starting from scratch on a branding project and getting to choose the typeface(s). It’s amazing how much type impacts the brand and how people view the company.
A properly chosen typeface conveys so much. In my opinion, a typeface matters just as much as color and graphics. If anything, it speaks more clearly because everyone reacts to type, but not always graphics.
I find it “fun” to test typefaces with some of my non-designer friends: (more…)
By Mark LeClerc, creative director
Here’s a non-news flash: At 600,000,000 users and growing, Facebook offers marketers the potential to reach large amounts of consumers.
It’s the “how” of reaching audiences that spurs countless discussions, debates and arguments.
Help has arrived, however, from Facebook itself. With the creation of Facebook Studio, advertising agencies and marketing professionals can get a glimpse of how brands big and small are using the world’s leading social media site to sell their wares.
By Karen L. Alter, ABC, senior vice president
Branding is certainly not a new topic, but one that continues to get a lot of buzz as more and more companies understand the value of a strong brand, strive to differentiate themselves and work to remain competitive. (more…)
By Susan Matthews, APR, principal
Three years ago this month, my name came off the door. We said farewell to “Borshoff Johnson Matthews” and our co-branded creative branch “2Fold.” We melded together and became known as simply “Borshoff.”
It was a good move. We believe in collaboration and coordinated communications. One name for one team in one company – working together for our clients.
Yes, I had been very proud to have my name on the door. But I’m even prouder today, as our focused vision has moved our agency forward with purpose and clarity. In spite of the recent economic challenges, and in part because of the name change and all it represents, we are stronger than ever.
Three years ago when I told my mother we were sunsetting the name Borshoff Johnson Matthews, she paused and said, “Well, it does sound like a fuddy-duddy law firm.”
Mom was right. But because she’s a mom, she still drinks her coffee from a Borshoff Johnson Matthews mug.
Creatives reviewing proposed logo concepts:
“I could probably push a little more here…”
“I like the connection here…”
“I’m drawn to that…”
“We need to get it a little bigger to communicate…”
Posts