By Mark LeClerc, creative director
Sometimes the path is just as interesting as the destination. That’s why we turned the camera around when filming our recent television spots for the newly rebranded Franciscan Alliance. If you’d like a glimpse of the process, just watch our Making Of video below. And if you haven’t seen the spots on air, don’t worry. They’re at the end of the video. And that’s a wrap.
By Karen Alter, ABC, senior vice president
As I reflect on my 26 years in the communications business (14 of those at Borshoff!), I realize how far I’ve come in my views on teamwork and collaboration. Early on, it was all about “me” and finding ways to shine and advance my career. Proving myself was a smart strategy, or so I thought. Yes, I have good ideas, good instincts and can hold my own in a client meeting. But in the past decade, I’ve learned that partnering offers the best results. It sounds cliché, but it’s so true.
At Borshoff, we have a balanced mix of left-brain and right-brain thinkers. And, we believe this offers the most comprehensive solutions and ideas for our clients. When presented with a project, we bring together an integrated team to develop a sound strategy, coupled with concrete creative. (more…)
By Micah Sitzman, senior graphic designer
One of my favorite aspects of Borshoff is its spirit of collaboration, which provides everyone with a chance to participate and have ownership in a project. There is nothing better than bringing a half-baked idea to a group and coming out with a solid creative solution. It’s fascinating to see where others take a particular idea or concept. We practice this process in-house and, of course, with our partners – including Herron School of Art and Design.
By Susan Matthews, APR, principal
Three years ago this month, my name came off the door. We said farewell to “Borshoff Johnson Matthews” and our co-branded creative branch “2Fold.” We melded together and became known as simply “Borshoff.”
It was a good move. We believe in collaboration and coordinated communications. One name for one team in one company – working together for our clients.
Yes, I had been very proud to have my name on the door. But I’m even prouder today, as our focused vision has moved our agency forward with purpose and clarity. In spite of the recent economic challenges, and in part because of the name change and all it represents, we are stronger than ever.
Three years ago when I told my mother we were sunsetting the name Borshoff Johnson Matthews, she paused and said, “Well, it does sound like a fuddy-duddy law firm.”
Mom was right. But because she’s a mom, she still drinks her coffee from a Borshoff Johnson Matthews mug.
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