By Susan Matthews, APR, managing principal and Jackie Koumpouras, account manager
“You better watch out, you better not cry, you better not pout, we’re telling you why…”
Even the big man in red has crises of his own every holiday season. He may be jolly old Saint Nick, but he doesn’t play games when it comes to his busiest day of the year.
Mr. Claus has a crisis communications plan of his own to ensure he still brings ‘joy to the world.’ The following highlights 10 tips to handle a crisis and exactly how Santa incorporates them into his own plan to guarantee ‘all is calm; all is bright.’

Email is my primary form of communication. On average, I probably send between 75-125 emails a day. So why wouldn’t I use the same good manners and business etiquette in an email that I would use in a client meeting?
Last week, the Indiana Governor’s Council for People with Disabilities held their annual convention – a gathering of more than 400 advocates and individuals with disabilities around the state focusing on “
PowerPoint slides are frequently incorporated into presentations. When they’re executed well, they can increase your audience’s understanding of your message. But a poorly created PowerPoint presentation can be worse than not using visual aids at all – and can distract the audience from the intended message.
#Wisconsin born, Northern #IN raised, #Indy resident, #Eastcoast enthusiast. I absolutely love eating here every year:
Newspapers. Landlines. Cursive. The music industry.

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