By Susan Matthews, APR, principal
Three years ago this month, my name came off the door. We said farewell to “Borshoff Johnson Matthews” and our co-branded creative branch “2Fold.” We melded together and became known as simply “Borshoff.”
It was a good move. We believe in collaboration and coordinated communications. One name for one team in one company – working together for our clients.
Yes, I had been very proud to have my name on the door. But I’m even prouder today, as our focused vision has moved our agency forward with purpose and clarity. In spite of the recent economic challenges, and in part because of the name change and all it represents, we are stronger than ever.
Three years ago when I told my mother we were sunsetting the name Borshoff Johnson Matthews, she paused and said, “Well, it does sound like a fuddy-duddy law firm.”
Mom was right. But because she’s a mom, she still drinks her coffee from a Borshoff Johnson Matthews mug.




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