Posts Tagged ‘communications’

My name’s been off the door three years – but I’m still here

Monday, August 16th, 2010

By Susan Matthews, APR, principal

Three years ago this month, my name came off the door. We said farewell to “Borshoff Johnson Matthews” and our co-branded creative branch “2Fold.” We melded together and became known as simply “Borshoff.”

It was a good move. We believe in collaboration and coordinated communications. One name for one team in one company – working together for our clients.

Yes, I had been very proud to have my name on the door. But I’m even prouder today, as our focused vision has moved our agency forward with purpose and clarity. In spite of the recent economic challenges, and in part because of the name change and all it represents, we are stronger than ever.

Three years ago when I told my mother we were sunsetting the name Borshoff Johnson Matthews, she paused and said, “Well, it does sound like a fuddy-duddy law firm.”

Mom was right. But because she’s a mom, she still drinks her coffee from a Borshoff Johnson Matthews mug.

Writing and running – Getting on track

Tuesday, July 20th, 2010

By Kathleen Szot, account associate

I used to hate writing. (I know what you’re thinking: That’s a funny thing for someone in the communications profession to admit.)

If you’d give me an equation, I’d find the solution. Give me directions, and I could find the destination. But give me a blank piece of paper and pencil, and I’d get a knot in my stomach.

I felt similarly about running. Beginning in junior high, students were required to run a mile as part of an annual fitness test. Four laps around the track sounded torturous. I was sure I’d need to stop for a rest.

But here I am today, one half marathon and six 5Ks under my belt and two months into a great job with Borshoff, a distinguished communications agency. How did I get here? I credit my high school gym teacher who advised, “Can’t never did nothing.” Improper grammar aside, Coach Armontrout had a point. I’d been telling myself for so long that I couldn’t do it that I stopped trying.

Though it didn’t happen all at once, I eventually began to welcome the challenges of both writing and running – and my aversions waned. I joined my high school tennis team, which involved a great deal of running in pre-season conditioning. As an undergraduate at Notre Dame, my coursework prompted interesting writing assignments.

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Meet some of Indiana’s best and brightest

Monday, March 22nd, 2010

by Bill Lovejoy, vice president

On Friday, the Borshoff hallways were buzzing with more voices than usual when we welcomed 15 college students who were participating in the first American Marketing Association (AMA) Marketing 360 event to our agency. The students are marketing, public relations and communications majors from schools across Indiana, including Ball State, Indiana Wesleyan, the University of Indianapolis and more.AMA_Students

How do you keep 15 college kids engaged for more than an hour? In our case, after giving them an office tour, five Borshoff staff members told the students a little about our widely different careers and what makes them challenging, interesting and fun. And since we were a diverse bunch (including our founder Myra Borshoff Cook and others who represent account management, events, public relations and art direction), we had a blast telling the students different stories about why we love what we do. (more…)

Oops, I goofed!

Wednesday, January 20th, 2010

By Myra Borshoff Cook, APR, Fellow PRSA; principal

Deal with problems quickly, using smart communications

A tornado rips off the roof of your distribution center. One of your key employees is arrested for domestic abuse. An angry customer has started a viral campaign to damage your reputation.New Image

What defines a crisis? It’s something that seriously interrupts or shuts down your business or negatively affects your reputation.

Simple or complex, it has the same damaging effect. (more…)