By Myra Borshoff Cook, APR, Fellow PRSA; principal

Deal with problems quickly, using smart communications

A tornado rips off the roof of your distribution center. One of your key employees is arrested for domestic abuse. An angry customer has started a viral campaign to damage your reputation.

What defines a crisis? It’s something that seriously interrupts or shuts down your business or negatively affects your reputation.

Simple or complex, it has the same damaging effect. (more…)