Posts Tagged ‘creative’

« Older Entries

It’s that time of year again…

Friday, October 28th, 2011

By Jennifer Berry, senior vice president/creative director

…Time for our annual gallery show featuring the work of talented artists from the Herron School of Art + Design. We truly look forward to this event … as much as a child looks forward to Christmahanakwanzika! (And just as much care and planning go into making this a great event.)

Each year, we get to meet fresh new artists and collaborate with them on a theme for the show. “Continuous” is our 2011 theme and it was inspired by the transformation our city has encountered over the past couple of decades – a result of the ongoing dedication of people who desire to make Indianapolis a great place to work, live and visit.

(more…)

Tags: , , ,
Posted in Uncategorized | Comments Off

A change in the weather and gallery show

Wednesday, October 5th, 2011

By Micah Sitzman, art director

Beautiful foliage, ripe apples and cooler weather – Autumn is here. That means we are getting ready for the Borshoff Annual Gallery Show + Awards. Traditionally, every Fall we partner with Herron School of Art and Design and have a gallery show here at Borshoff. This year we’re changing it up.

(more…)

Tags: , , , , , , ,
Posted in Uncategorized | Comments Off

IPL Live Energy Smart campaign

Thursday, August 11th, 2011

By Bryana Schreiber, account manager

Indianapolis Power & Light Company (IPL) partnered with Borshoff to raise awareness of the company’s Live Energy Smart initiative, which includes various programs designed to help IPL’s residential, commercial and industrial customers reduce their energy use, and in turn save money. Our campaign gently poked fun at the extreme and even slightly nutty things people could do to save energy and provided a simple and easy alternative – enrolling in IPL’s Live Energy Smart programs. An integrated campaign featuring radio, TV, print and transit advertisements launched in the summer of 2011.

Check out the campaign ads: (more…)

Tags: , , , , , ,
Posted in Uncategorized | Comments Off

Observations on the road to the company retreat

Tuesday, May 17th, 2011

By Mark LeClerc, creative director

Our annual Borshoff retreat was last week at Bradford Woods in Martinsville. And for all the useful team-building activities and state-of-the-agency presentations, there was an even more vivid and useful lesson: How not to do outdoor advertising.

You see, the trip to Martinsville takes you south on Indiana Highway 67, a route peppered with plenty of small outdoor boards. Unfortunately, most of what’s on them is small, too. Mile after mile, our employees were confronted with tiny headlines, microscopic graphics and miniscule logos (yes, I’m actually saying someone should make the logo bigger).

(more…)

Tags: , , , , , , ,
Posted in Uncategorized | Comments Off

Food for thought from IPREX annual meeting

Tuesday, May 10th, 2011

By Susan Matthews, APR, principal

I recently returned from the annual IPREX meeting in Washington, D.C., where I enjoyed the collegiality of our partners from around the world and picked up plenty of good information along the way. IPREX is an international network of independent public relations and communications agencies, so meetings always offer great discussions about creative ideas on how to run our companies.

During the D.C. meeting, we also heard from several presenters ranging from a Reuters deputy bureau chief to a social media pro to a political columnist. Below are some interesting data points and insights. (more…)

Tags: , , , , , ,
Posted in Uncategorized | Comments Off

Like: Facebook Studio

Wednesday, April 20th, 2011

By Mark LeClerc, creative director

Here’s a non-news flash: At 600,000,000 users and growing, Facebook offers marketers the potential to reach large amounts of consumers.

It’s the “how” of reaching audiences that spurs countless discussions, debates and arguments.

Help has arrived, however, from Facebook itself. With the creation of Facebook Studio, advertising agencies and marketing professionals can get a glimpse of how brands big and small are using the world’s leading social media site to sell their wares.

(more…)

Tags: , , , , , , ,
Posted in Uncategorized | Comments Off

Meet Matt Bilskie: Graphic designer brings creative approach to blogging

Tuesday, April 19th, 2011

Tags: , , , , ,
Posted in Uncategorized | Comments Off

Two heads are better than one!

Monday, February 21st, 2011

By Karen Alter, ABC, senior vice president

As I reflect on my 26 years in the communications business (14 of those at Borshoff!), I realize how far I’ve come in my views on teamwork and collaboration. Early on, it was all about “me” and finding ways to shine and advance my career. Proving myself was a smart strategy, or so I thought. Yes, I have good ideas, good instincts and can hold my own in a client meeting. But in the past decade, I’ve learned that partnering offers the best results. It sounds cliché, but it’s so true.

At Borshoff, we have a balanced mix of left-brain and right-brain thinkers. And, we believe this offers the most comprehensive solutions and ideas for our clients. When presented with a project, we bring together an integrated team to develop a sound strategy, coupled with concrete creative. (more…)

Tags: , , , , , , , , ,
Posted in Uncategorized | 1 Comment »

Starting your PR engines

Thursday, February 3rd, 2011

By Linda Jackson, APR, senior account director

Mark Suster, an expert I follow on Twitter, recently posted a blog about how startups can best use PR firms, which got my attention because I’m passionate about both PR and startup companies. Most of his advice was spot on, especially from the entrepreneur’s perspective. Relationships are the hinge on which all things work. Not only is it necessary to develop relationships with journalists whom you hope will cover your new venture, but also develop relationships with the person promoting your company on your behalf, whether that person is in-house or an extension of your team. (more…)

Tags: , , , , , ,
Posted in Uncategorized | Comments Off

Looking forward to a colorful 2011

Tuesday, December 21st, 2010

By Micah Sitzman, senior graphic designer

Each year, many organizations release the “hot” new color or colors for the upcoming year. These colors are determined by current economic and social trends. Following their release, the color trends trickle down into the various design industries including; fashion, paint, textile and, of course, advertising. This year’s “hot” color, from Pantone, breathes new life into our color palettes with a hue that is both familiar and surprising. “Honeysuckle” (reddish-pink) is uplifting, confident and strong.

(more…)

Tags: , , ,
Posted in Uncategorized | Comments Off

« Older Entries