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	<title>Borshoff Blog &#187; creative</title>
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	<link>http://www.borshoff.biz/blog</link>
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		<title>Creatives at work</title>
		<link>http://www.borshoff.biz/blog/2010/02/creatives-at-work/</link>
		<comments>http://www.borshoff.biz/blog/2010/02/creatives-at-work/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 18:48:47 +0000</pubDate>
		<dc:creator>Borshoff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[borshoff]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.borshoff.biz/blog/?p=657</guid>
		<description><![CDATA[Creatives reviewing proposed logo concepts: &#8220;I could probably push a little more here&#8230;&#8221; &#8220;I like the connection here&#8230;&#8221; &#8220;I&#8217;m drawn to that&#8230;&#8221; &#8220;We need to get it a little bigger to communicate&#8230;&#8221; &#8220;The relationship between the shape and the type is much more balanced here&#8230;&#8221; &#8220;The greens and blues make me feel good&#8230;&#8221; &#8220;I love [...]]]></description>
			<content:encoded><![CDATA[<p>Creatives reviewing proposed logo concepts:</p>
<p>&#8220;I could probably push a little more here&#8230;&#8221;</p>
<p>&#8220;I like the connection here&#8230;&#8221;</p>
<p>&#8220;I&#8217;m drawn to that&#8230;&#8221;</p>
<p>&#8220;We need to get it a little bigger to communicate&#8230;&#8221;</p>
<p><img class="aligncenter size-full wp-image-665" title="Blog_Critique" src="http://www.borshoff.biz/blog/wp-content/uploads/2010/02/Blog_Critique.jpg" alt="Blog_Critique" width="300" height="195" /><br />
<span id="more-657"></span></p>
<p>&#8220;The relationship between the shape and the type is much more balanced here&#8230;&#8221;</p>
<p>&#8220;The greens and blues make me feel good&#8230;&#8221;</p>
<p>&#8220;I love what you did with the Y here&#8230;&#8221;</p>
<p>&#8220;Adding the vertical line – it needed that&#8230;&#8221;</p>
<p>“I like the thought behind that&#8230;”</p>
<p>“It seems a little funky&#8230;”</p>
<p>“This is an initial look at where we’re going with the theme&#8230;”</p>
<p>&#8220;If we could just give a little more color and life to it&#8230;&#8221;</p>
<p>&#8220;I wanted this typeface to have a little more personality on this level&#8230;&#8221;</p>
<p>“I want to work this a little more — see if I can bring in a little more color&#8230;”</p>
<p>“I want to impress as much as we can&#8230;”</p>
<p>“I’d like to have other themes in our back pocket&#8230;”</p>
<p>&#8220;I would feel comfortable presenting these three just the way they are&#8230;&#8221;</p>
<p>“Beyond that, if you guys want to tweak and finesse, I’m all for it&#8230;”</p>
<p>“Perfect. Thanks guys.”</p>
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		<title>What are your success factors?</title>
		<link>http://www.borshoff.biz/blog/2010/01/what-are-your-success-factors/</link>
		<comments>http://www.borshoff.biz/blog/2010/01/what-are-your-success-factors/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 13:45:19 +0000</pubDate>
		<dc:creator>Borshoff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[borshoff]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[strategic]]></category>

		<guid isPermaLink="false">http://www.borshoff.biz/blog/?p=565</guid>
		<description><![CDATA[By Susan Matthews, APR, principal At Borshoff, we’re proud of our culture. It’s based on mutual respect and collaboration. We expect a can-do attitude and hire only those professionals who thrive in a learning environment and are willing to go the extra mile for our clients. We think strategically, then act creatively. We work hard, [...]]]></description>
			<content:encoded><![CDATA[<p>By Susan Matthews, APR, principal</p>
<p>At Borshoff, we’re proud of our culture.<img class="alignright size-full wp-image-570" title="Success" src="http://www.borshoff.biz/blog/wp-content/uploads/2010/01/Success2.jpg" alt="Success" width="210" height="137" /></p>
<p>It’s based on mutual respect and collaboration. We expect a can-do attitude and hire only those professionals who thrive in a learning environment and are willing to go the extra mile for our clients. We think strategically, then act creatively. We work hard, demand a lot – yet provide flexibility and fun in return.</p>
<p>Over the years we’ve kept track of qualities that lead to success at Borshoff. And by now we have a pretty good list. We share this with our employees. We’ve begun sharing it with serious job candidates.</p>
<p>Not everyone is a match for Borshoff. Other work styles succeed better in other environments. What’s important is that you know the right match for your company.</p>
<p>Here’s <a href="http://www.borshoff.biz/borshoff-success-qualities " target="_blank"><span style="text-decoration: underline;">our list</span></a>. What’s yours?</p>
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