By Susan Matthews, APR, managing principal and Jackie Koumpouras, account manager

“You better watch out, you better not cry, you better not pout, we’re telling you why…”

Even the big man in red has crises of his own every holiday season. He may be jolly old Saint Nick, but he doesn’t play games when it comes to his busiest day of the year.

Mr. Claus has a crisis communications plan of his own to ensure he still brings ‘joy to the world.’ The following highlights 10 tips to handle a crisis and exactly how Santa incorporates them into his own plan to guarantee ‘all is calm; all is bright.’

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By Susan Matthews, APR, principal

No one enjoys dealing with a crisis, but they’re a part of life. Sometimes, coming through a crisis means coming out the good guy. Other times, all we can hope for is survival. To survive and even thrive during and after a crisis, clear communication is key.

1.  Expect it. Even well-run businesses and organizations experience crises. There are things in life that you have no control over. If you expect it, you’ll be prepared, and you’ll be a step closer to surviving it.

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