By Micah Sitzman, art director
There is nothing more challenging or rewarding than starting from scratch on a branding project and getting to choose the typeface(s). It’s amazing how much type impacts the brand and how people view the company.
A properly chosen typeface conveys so much. In my opinion, a typeface matters just as much as color and graphics. If anything, it speaks more clearly because everyone reacts to type, but not always graphics.
I find it “fun” to test typefaces with some of my non-designer friends: (more…)
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