Posts Tagged ‘editing’

Waste of space

Friday, January 28th, 2011

By Susan Matthews, APR, principal

Yes. I feel strongly about this. There should be one space – not two – following a period at the end of a sentence.

The reason many of us were taught to use two spaces (years ago) is that with typewriters, all characters were the same width.  But with computers, an “I” is narrower than an “M.” It’s called proportional spacing, and it eliminates the need for an extra space after a period.

I came across a great article recently that makes the case for one space. And when I posted the article to my Facebook page, I got some passionate responses: (more…)

Borshoff celebrates Indiana Authors Award – the write stuff!

Tuesday, October 12th, 2010

By Bob Schultz, APR, senior account director

I love to write, which is good because public relations, marketing and advertising requires outstanding writing. It’s what we do – and although we seldom get awards for our writing, it is incredibly rewarding. Yet some folks DO get awarded for outstanding writing – and Borshoff is proud to be a part of telling their stories.

This weekend, the Indianapolis-Marion County Public Library Foundation, which we were honored to represent, hosted its 2010 Eugene & Marilyn Glick Indiana Authors Award and recognized some talented and fascinating individuals.


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Quick tips to avoid the grammar hall of shame

Thursday, March 4th, 2010

By Beth Millett, senior account director

March 4 is National Grammar Day. I feel like it’s a holiday worthy of ticker tape parades, or at the very least, cake. At Borshoff, we pride ourselves on good grammar and clear, concise yet powerful writing.grammar_day

I’m one of the go-to people at Borshoff for grammar questions. Maybe it’s because I’ve been writing and editing since my high school yearbook and newspaper days. Maybe it’s because I have a freakish steel trap of a mind when it comes to word choices. Regardless, I answer a handful of grammar or word choice questions regularly, from my family, friends and colleagues. (more…)