By Lisa Tellus, account manager
Think nothing has changed with trade shows in the last decade? Guess again. For many marketers, trade shows can be a valuable forum for face-to-face interactions with potential clients and for making direct sales.
Did you know that 77 percent of people attending trade shows have buying power? Of those, 63 percent have buying plans. So how can your company make the most of their trade show interactions? Below are some tips Lori Reitz, trade show marketing consultant at Skyline, presented to the Indianapolis chapter of the American Marketing Association last week:
- Make appointments with people at the event. Contact current or potential clients before the show to let them know you’ll be exhibiting and then set appointments to meet with them while your there.
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