Posts Tagged ‘Facebook’

Three easy steps to improve Facebook marketing

Monday, September 12th, 2011

By Keesha Richardson, account manager

Most businesses and brands have a Facebook page these days. But simply having a page isn’t enough. You need to know what to do with the account once it’s created. Recently, I watched a webinar that challenged the way I think about social media marketing.

Facebook has 750 million users and half of them log in every day so there’s definitely potential to strengthen your customer base. But how? Here are a few tips I learned that anyone can do to enhance social media marketing efforts.

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Who needs friends? See you on Google+

Friday, July 8th, 2011

By Josh Taylor, graphic designer

Google and I have had a mixed history. Gmail was love at first sight, Buzz never got off the ground, Docs is brilliant, and Wave came in and was washed up. For as many innovative, successful ideas as they’ve brought to the table, there have also been a few bombs.

On June 28th, however, they may have released a gem that could even turn their failures into successes. Google+ is the latest social media platform to hit, competing directly with Facebook. Certainly the privacy issues plaguing Facebook will make the fight a little less lop-sided, but Google+ can stand on its own regardless.

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Connecting with Facebook video chat

Thursday, July 7th, 2011

By Katie Linville, production artist

Everyone is talking about Facebook incorporating video chatting into its repertoire of ways to connect with friends online. All Facebook users can access this new feature in the chat tab at the bottom of the Facebook page.

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Like: Facebook Studio

Wednesday, April 20th, 2011

By Mark LeClerc, creative director

Here’s a non-news flash: At 600,000,000 users and growing, Facebook offers marketers the potential to reach large amounts of consumers.

It’s the “how” of reaching audiences that spurs countless discussions, debates and arguments.

Help has arrived, however, from Facebook itself. With the creation of Facebook Studio, advertising agencies and marketing professionals can get a glimpse of how brands big and small are using the world’s leading social media site to sell their wares.

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Waste of space

Friday, January 28th, 2011

By Susan Matthews, APR, principal

Yes. I feel strongly about this. There should be one space – not two – following a period at the end of a sentence.

The reason many of us were taught to use two spaces (years ago) is that with typewriters, all characters were the same width.  But with computers, an “I” is narrower than an “M.” It’s called proportional spacing, and it eliminates the need for an extra space after a period.

I came across a great article recently that makes the case for one space. And when I posted the article to my Facebook page, I got some passionate responses: (more…)

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Facebook in the time of data collection

Wednesday, May 19th, 2010

By Josh Taylor, graphic designerfacebook

So, the other day my landlord came up to me.

“Hey, Josh,” he said, “I’m going to go ahead and use you in some of my advertising. I noticed the pictures you’ve put up in the house you’re renting from me, and they really fit the look I’m going for.”

Uh…

“Oh, and I’m going to send the information you gave me to some local businesses you visit. They say they wanted to know more about you, and since I’m your landlord I thought it’d be okay. After all, you are living in my house.”

Wait a second…

“And some people are going to stop by from a few stores around town and hang out at your house. I told ‘em it was cool if they wanted to follow you home. I’m not really sure who all of them are, but I wouldn’t worry too much.”

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