By Micah Sitzman, art director
Every new year brings new challenges, new opportunities – and new visual trends. In the world of graphic design, it is our job to stay abreast of such trends.
Being “trendy” is not necessarily a bad thing; trends can reveal characteristics about our world and how we view things. However, I don’t blindly follow them either.
By Micah Sitzman, art director
I was at my parents’ home last month for Christmas and I went through a stack of 40 or 50 holiday cards they had received. Their stack was vastly different than the collection at my home.
It was interesting to see how many of their friends and family actually wrote something in their card. How novel I thought. Who would send a Christmas card that wasn’t just a glossy photo of their family on a beach? Not only did the senders write something, they wrote in cursive. A skill I barely possess.
By Emily Collins, account manager
The University of Notre Dame recently partnered with Borshoff to develop the UpRight! campaign, which promotes aerial lift safety awareness for universities, colleges and high schools. The integrated campaign included the development of several key pieces, including a central website that offers a video introduction to aerial lift safety considerations, as well as video segments and tips on four key areas of lift safety: the Right Setup, Right Training, Right Weather Information and Right Safety Contact.
The website also features a downloadable fact sheet and posters, including one that encourages schools to input their official adopted wind limit, to post in areas where aerial lifts will be used. The UpRight! campaign launched on August 26.
Check out some of the campaign elements: (more…)
By Jennifer Regnier, account coordinator
During March, people with disabilities, families, schools and others will celebrate Disability Awareness Month statewide with community events, school assemblies, classroom curriculum and other activities.
Led by the Indiana Governor’s Council for People with Disabilities, this year’s Disability Awareness Month features the theme “Free Your Mind.” The campaign inspires Hoosiers to embrace the differences of adults and children with disabilities – a group that represents nearly 20 percent of Indiana’s population.
Each year, Borshoff works with the Council to develop a unique theme for Disability Awareness Month and produces campaign materials. This year’s materials feature people of different ages and ethnicities – with and without disabilities – lying on the grass and gazing at the sky with optimism and enthusiasm. The text reminds us that by embracing people’s differences, we open ourselves to a world of new possibilities. When we free our minds and see the potential inside everyone, we’ll expand our horizons – and our circle of friends.
Creatives reviewing proposed logo concepts:
“I could probably push a little more here…”
“I like the connection here…”
“I’m drawn to that…”
“We need to get it a little bigger to communicate…”
By Josh Taylor, graphic designer
I recently learned that istockphoto.com is “excited to announce a whole new product coming to the iStock collection”: they will start selling logos on the site. IStock is a discount stock image and video Web site where visual artists upload royalty free images and then iStock customers can purchase from the Web site. Original artists are then paid a commission for those individual works.
As a designer, it’s no secret that from time to time I use photos and illustrations from the service because of client or project budget constraints. Perhaps the client can’t afford a photo shoot, or maybe they just can’t stretch the budget for a professional service like Getty. Unfortunately, our industry seems to be shifting more and more into the mentality that stock houses like iStock, and amateur sites, are simply the more affordable equivalent of their professional counterparts. (more…)
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