By Bob Schultz, APR, senior account director
“Who let the dogs out? (woof, woof, woof, woof…)” As my Borshoff colleagues and I stepped away from the Butler University National Championship Game Pep Rally on Monument Circle here in Indianapolis today, the familiar and singable Baha Men’s tune was blaring from the loudspeakers. No doubt about it – B.U. mania has hit epic proportions leading into tonight’s 2010 NCAA Men’s Basketball Championship game at Lucas Oil Stadium.
By Bob Schultz, APR, senior account director
“Man – you’ve got a cool job!” said my son yesterday morning – as I was on my way to Lucas Oil Stadium to help coordinate the Final Four kick-off press conference with Mayor Ballard, NCAA brass and local civic leaders. “Just doing my job, Owen,” I said back – grinning inside because I knew what was ahead for this week; and partially wincing, because I knew what was ahead for this week.
There’s no doubt that I’m thrilled to be assisting the NCAA with local, grassroots marketing and publicity around all the fan events surrounding collegiate basketball’s showcase weekend – and with yesterday’s press conference, the good times have started to roll here in Indianapolis.
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