Posts Tagged ‘green’

IPL Live Energy Smart campaign

Thursday, August 11th, 2011

By Bryana Schreiber, account manager

Indianapolis Power & Light Company (IPL) partnered with Borshoff to raise awareness of the company’s Live Energy Smart initiative, which includes various programs designed to help IPL’s residential, commercial and industrial customers reduce their energy use, and in turn save money. Our campaign gently poked fun at the extreme and even slightly nutty things people could do to save energy and provided a simple and easy alternative – enrolling in IPL’s Live Energy Smart programs. An integrated campaign featuring radio, TV, print and transit advertisements launched in the summer of 2011.

Check out the campaign ads: (more…)

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Reading our way to a greener world

Wednesday, July 13th, 2011

By Holly Havener, executive administrator

As Borshoff’s “green queen,” I share weekly green tips with our staff. Finding new green tips every week can be a challenge, but I have a fun new source from which to pull information.

My mom recently gave me “The Green Book” by Elizabeth Rogers and Thomas M. Kostigen. It includes many tips that we can all use every day at home and at the office to help green the planet.

The book also includes anecdotes and stories about conservation from a variety of celebrities, including Robert Redford, Jennifer Aniston and Tim McGraw. And, in the interest of full disclosure, the last page of the book is all about the “green-ness” of the book itself – how it was printed, how much paper was consumed and how the production energy was carbon offset.

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Indy AMA Spring Marketing 360 event comes full circle

Tuesday, May 3rd, 2011

By Bryana Schreiber, account manager

As the VP of Collegiate Relations for the Indy AMA, I created the Indy American Marketing Association’s Marketing 360 event after working with and learning from students at various colleges around central Indiana. Students expressed great interest in going behind the scenes to learn about the day-to-day activities of marketing professionals. It’s important for students to get an idea of what working in their desired field is really like, and I wanted to show them that the opportunities in marketing are exciting, diverse and versatile.

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Earth Day 2011

Friday, April 22nd, 2011

By Holly Havener, executive administrator

Happy Earth Day! How are you celebrating?

Check out “A Billion Acts of Green®,” a project attempting to generate a billion green efforts before Rio’s Earth Summit in 2012. With the world population nearing seven billion people, that’s only one green effort for every seven people. If we each do our part, we can reach a billion green acts and then some.

My personal contributions include walking more and driving less. When driving is necessary, I’m finding ways to make my already fuel-efficient Prius even more efficient. I’ve already increased my average miles per gallon to 46.6 mpg. I’m also doing more reusing and recycling at home. And, as Borshoff’s “green queen,” I’m making sure that our company continues to find new ways to green the office as well. (more…)

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Recipe for recognition

Wednesday, January 5th, 2011

By Ryan Noel, senior art director

Our client Indianapolis Power & Light Company (IPL) sponsors tons of worthy causes and community events. So we did a series of 12 ads focusing on how energy is well-spent in the following area: the arts, diversity, environment, social outreach, sports and education.

As you might imagine, the ads are placed in a wide range of programs and publications. Most recently the ad series appeared the Communication Arts (CA) Typography Annual! Pretty sweet, I admit.

But it’s still not as fun as getting to do work you love, with people you love working with (Jenn Berry, Creative Director; Bill Lovejoy, Account Director; Colin Dullaghan, Writer; Penelope Dullaghan, Illustrator). Awards and recognition… that’s gravy. Really delicious gravy.

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Get $20 off a tree with KIB’s My Tree and Me

Tuesday, November 9th, 2010

By Susan Matthews, APR, principal

As a relatively new board member of Keep Indianapolis Beautiful, I’m still learning about the many important initiatives KIB drives – all with the purpose of uniting committed people; planting trees, bushes and flowers; and ultimately transforming communities.

One of these initiatives is NeighborWoods. This program, a partnership with the City of Indianapolis, will plant 100,000 trees in 10 years. At our most recent board meeting, I learned about the My Tree and Me program.

Through My Tree and Me, you can:

  • Get a $20 off coupon towards the purchase of a tree at a number of Indianapolis nurseries.
  • Help clean our air and water, making Indy a better place to live.
  • By using your coupon, we’ll automatically enter the location of your new tree into a database that tracks all the trees planted through this program. (If you plant a tree and didn’t use a coupon, you can enter the data yourself.)

Fall is a great time to plant trees. What are you waiting for? Print off your coupon (on recycled paper, please) and go get your new tree!

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Water conservation top of mind on Blog Action Day

Friday, October 15th, 2010

By Katie Linville, production artist

Water: the most precious element the world has to offer. In the United States, clean water is in abundance; most Americans never have to worry about running out. Sure, sometimes there is a drought, and you may have to cut back on watering your lawn — whoopty doo. Even in emergency situations we have access to clean water that can be transported from other parts of the country to compensate. For millions, possibly billions of people across the world, clean water is hard to come by. Many men, women and children around the globe die each day from using or consuming unclean water.

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Love Freebies? Looking for ways to save energy and money?

Wednesday, August 18th, 2010

Join IPL for free lunch on the Circle and learn more about the Home Energy Inspector

By Bryana Schreiber, account associate

Borshoff client Indianapolis Power & Light Company (IPL) will serve 500 free lunches in front of the Emmis Communications building on Monument Circle in downtown Indianapolis starting at 11 a.m. Thursday, August 19.

IPL recently launched the Home Energy Inspector, an online energy audit tool that allows visitors to answer simple questions about their home and receive customized tips on how to save on utility bills.

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We’re going to Monument Circle today. Are you?

Friday, July 30th, 2010

By Holly Havener, CPS, executive administrator

Here’s why you should…

Today marks the sixth annual Ronald McDonald House of Indiana Pop Tab Drop. Staff and volunteers from the House are convening until 2 p.m. at Monument Circle to collect pop tabs.

The effort raises money to benefit families with seriously ill or injured children who are staying at Riley Hospital. This is the second year Borshoff has participated in the Pop Tab Drop.

Pop tabs seem small, but they make a huge impact. The dollars raised by recycling the tabs total between $50,000 and $70,000 annually. That covers the cost of three rooms at Ronald McDonald House of Indiana for an entire year and helps countless families of sick kids.

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Celebrating Earth Day 365 days a year

Friday, April 23rd, 2010

By Holly Havener, executive administrator

This week, the world celebrates the 40th Earth Day. Check out just some of the astoundingly earthy things that have happened since that first Earth Day: the Environmental Protection Agency was formed; DDT, PCBs and CFCs (not to mention other abbreviated forms of bad stuff) were banned or phased out; millions of acres of wilderness were protected; plants were added to the endangered species list, but the bald eagle was removed from it (Mother Nature Network)

We at Borshoff got to thinking, what can we add to the list?

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