Posts Tagged ‘health care’

“Health is the new green.” A look at IUPUI’s PR Lifelines in Health Care conference

Monday, April 11th, 2011

By Jackie Koumpouras, account associate

Working full time while being a part-time student certainly has its benefits. Last Thursday, the Master’s program I’m enrolled in conducted its third annual PR Lifelines in Health Care conference at its campus center in downtown Indianapolis.

PR Lifelines in Health Care is presented by the Indiana University School of Journalism Master of Arts in Public Relations program at IUPUI. The conference is designed to provide PR professionals, in the health care and life science industries of central Indiana, with some of the latest communications tools, information and strategies that can be a “lifeline” to new ideas and innovative programs involving health care. I had the opportunity to attend not only as a graduate student studying PR health care but also as a representative of Borshoff.

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First, we’d like to thank…

Thursday, May 27th, 2010

Andrea Farmer, APR, account managerpinnacle_award

Several Borshoff staff members and clients recently attended the presentation of the Hoosier PRSA Pinnacle Awards, which recognize outstanding public relations work completed in 2009.

We were excited to be named the recipients of two Pinnacle Awards…and even more excited that our clients were there with us to accept the awards!

We received Pinnacle Awards for:

Click on the links to read earlier blogs about our award-winning campaigns.

Healthy ties that bind

Tuesday, April 27th, 2010

By Katherine Coble, APR, vice president

“So what has it been like, going back toBlog_katherine Borshoff?” I’ve been asked the question a hundred times since I began my second stint at Borshoff on March 22. Every time, I grin and say, “In some ways, it’s like I never left, and in other ways, it’s a grand new adventure.”

In 2002, as a newlywed, a new stepmom and a new Hoosier, I had the great fortune of joining the team at Borshoff. The commitment to quality and the sense of teamwork made all my life changes so much easier.

Six years later with a ton of great experience in health care communications, I decided to try my hand in a corporate setting at a major health insurer, leading a team of internal communicators as we navigated through the historic health care reform debate and a rocky economy. It was an opportunity I had to take. While I have no regrets about my decision, I truly missed my Borshoff family, clients and the excitement that agency life provides.

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Borshoff media relations and health care marketing work wins awards

Thursday, July 23rd, 2009

Borshoff staff report

Borshoff recently won industry awards including a Pinnacle Award from the Hoosier Chapter of the Public Relations Society of America (PRSA) and several awards from Healthcare Marketing Report. (more…)