By Steve Beard, creative director
Borshoff client Rose-Hulman Institute of Technology’s Homework Hotline provides free math and science homework help to Indiana students in grades 6–12. Many of the students who call the Homework Hotline are repeat callers. But for students who have never called, a fear of the unknown is often their biggest obstacle.
To tell the Homework Hotline story, Borshoff needed a medium that would communicate quickly and convey the personality of the organization and its tutors. We recommended video because it has emerged as the medium of choice for sharing information on the Internet.
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