Posts Tagged ‘Indiana Sports Corporation’

The Host with the Most

Monday, December 5th, 2011

By Charlie Henry, account associate

If you were in downtown Indianapolis on Saturday night, chances are you took part in the city’s newest annual party – the Big Ten Football Championship Game. College football fans from around the country were treated to the Big Ten Fan Fest at the Indiana Convention Center, a tailgate party on neighboring Georgia Street and of course, the game itself. Although the University of Wisconsin Badgers walked away with the Stagg Championship Trophy, the city of Indianapolis was the big winner.

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Super big sports reputation in Indy

Friday, August 6th, 2010

By Bob Schultz, APR, senior account director

Congratulations Indianapolis for scoring – once again – a huge sporting event that is sure to draw thousands of visitors and millions of dollars to our hometown. Just yesterday, the newly expanded Big Ten Conference leadership called an audible and handed off the hosting rights for its inaugural Big Ten football championship to Indianapolis in 2011.

No doubt, the passionate and talented leadership of the Indiana Sports Corporation and the ever-professional staff of the much-acclaimed Lucas Oil Stadium will run with the proverbial football in the same cadence that has proven success with other recent high-profile events, such as the Big Ten and NCAA basketball tournaments here.

How did this happen? And just as critical – why is this important?  All answers point to the word, “reputation.”

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