Posts Tagged ‘Indiana University’

Two heads are better than one!

Monday, February 21st, 2011

By Karen Alter, ABC, senior vice president

As I reflect on my 26 years in the communications business (14 of those at Borshoff!), I realize how far I’ve come in my views on teamwork and collaboration. Early on, it was all about “me” and finding ways to shine and advance my career. Proving myself was a smart strategy, or so I thought. Yes, I have good ideas, good instincts and can hold my own in a client meeting. But in the past decade, I’ve learned that partnering offers the best results. It sounds cliché, but it’s so true.

At Borshoff, we have a balanced mix of left-brain and right-brain thinkers. And, we believe this offers the most comprehensive solutions and ideas for our clients. When presented with a project, we bring together an integrated team to develop a sound strategy, coupled with concrete creative. (more…)

Just when I thought I was out…they pull me back in

Wednesday, August 25th, 2010

By Chad Mertz, account manager

I thought I had filled out my last timesheet. I thought the days of three client events happening simultaneously were in my past. I saw greener pastures with dancing bears, giggling children and double rainbows.

Let me explain. I began my career in an agency setting. Even before I graduated from Indiana University, I was working full time in the world of client acquisition and service. And don’t get me wrong—I loved it.

But after awhile, I felt the need to explore other avenues.

So when my wife and I moved to Cincinnati for her job, I decided that was the time to make a change. I met an amazingly talented and energetic woman who would eventually become my boss and introduce me to the truly fascinating world of museums.

After a wonderful stint at Cincinnati Museum Center, we moved back to Indiana where I signed on for a temporary gig at The Children’s Museum of Indianapolis. Both organizations are remarkable and I highly recommend a visit to either, regardless of your age.
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