By Bryana Schreiber, account manager
As the VP of Collegiate Relations for the Indy AMA, I created the Indy American Marketing Association’s Marketing 360 event after working with and learning from students at various colleges around central Indiana. Students expressed great interest in going behind the scenes to learn about the day-to-day activities of marketing professionals. It’s important for students to get an idea of what working in their desired field is really like, and I wanted to show them that the opportunities in marketing are exciting, diverse and versatile.
While working from home this morning – stuck inside because of a colossal Midwest ice storm – I watched with the rest of the nation eagerly awaiting news about the arrival of spring. Would Punxsutawney Phil see his shadow, indicating another six weeks of winter? Or, would his shadow stay hidden, ensuring an early spring? 
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