Borshoff staff report
Borshoff struck more than Gold at the ADDYs. We won one of three special Judges’ Awards from the Indianapolis Chapter of the American Advertising Federation (AAF Indy) Saturday evening for our Community Involvement Ad Campaign for client Indianapolis Power & Light Company (IPL).
As a long-standing pillar of the Indianapolis business community, IPL has supported local organizations for more than 80 years. Although many companies and individuals benefit from the support, there was low awareness of it. IPL wanted to demonstrate the significance of its local involvement to business and political leaders, regulators, its customers and the organizations themselves.
As part of our rebranding initiative, Borshoff developed a campaign celebrating IPL’s community support through six different themes: sports, arts, environment, social outreach, kids’ education and diversity.
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