Posts Tagged ‘Indianapolis Power & Light Company’

IPL Live Energy Smart campaign

Thursday, August 11th, 2011

By Bryana Schreiber, account manager

Indianapolis Power & Light Company (IPL) partnered with Borshoff to raise awareness of the company’s Live Energy Smart initiative, which includes various programs designed to help IPL’s residential, commercial and industrial customers reduce their energy use, and in turn save money. Our campaign gently poked fun at the extreme and even slightly nutty things people could do to save energy and provided a simple and easy alternative – enrolling in IPL’s Live Energy Smart programs. An integrated campaign featuring radio, TV, print and transit advertisements launched in the summer of 2011.

Check out the campaign ads: (more…)

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Borshoff wins AAF ADDY Award for IPL ad campaign

Monday, March 1st, 2010

Borshoff staff report

Borshoff struck more than Gold at the ADDYs. We won one of three special Judges’ Awards from the Indianapolis Chapter of the American Advertising Federation (AAF Indy) Saturday evening for our Community Involvement Ad Campaign for client Indianapolis Power & Light Company (IPL).

As a long-standing pillar of the Indianapolis business community, IPL has supported local organizations for more than 80 years. Although many companies and individuals benefit from the support, there was low awareness of it. IPL wanted to demonstrate the significance of its local involvement to business and political leaders, regulators, its customers and the organizations themselves.

As part of our rebranding initiative, Borshoff developed a campaign celebrating IPL’s community support through six different themes: sports, arts, environment, social outreach, kids’ education and diversity.

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