By Emily Collins, account manager
After launching our www.buzzfunnel.me site just three days ago, it’s buzzing! We have already had over 100 videos posted to the site, featuring a variety of content showcasing Indianapolis and the Super Bowl XLVI festivities.
By Lisa Tellus, account director
Running, jumping, crawling. Incredible feats of athleticism. It’s just another day in the office for Borshoff employees. Actually, it’s a day out of the office competing for bragging rights in Indianapolis’ corporate community.
For the third straight year, Borshoff employees competed in the Indiana Sports Corp’s Corporate Challenge on Saturday, September 24. Everyone from the four principal owners to the newest employee was part of the fun and festivities.
By Bob Schultz, APR, senior account director
If you visit my Facebook site, you’d see that one of my philosophies I try to embody and instill in my children is to “Learn as if you live forever and live as if you’ll die tomorrow.” This oft-quoted adage was especially poignant for me last week as I witnessed a celebratory event unfold before me.
On the beautiful Friday afternoon of August 19, some of my Borshoff colleagues and I had the privilege to assist in planning and staging the commencement ceremonies for WGU Indiana, one of our integrated marketing clients. (You’ve probably seen their GoFurther billboards and watched/heard the commercials – thanks Gov. Daniels!)
By Bryana Schreiber, account manager
Indianapolis Power & Light Company (IPL) partnered with Borshoff to raise awareness of the company’s Live Energy Smart initiative, which includes various programs designed to help IPL’s residential, commercial and industrial customers reduce their energy use, and in turn save money. Our campaign gently poked fun at the extreme and even slightly nutty things people could do to save energy and provided a simple and easy alternative – enrolling in IPL’s Live Energy Smart programs. An integrated campaign featuring radio, TV, print and transit advertisements launched in the summer of 2011.
Check out the campaign ads: (more…)
By Yolanda White, account manager
Indianapolis, like most cities across the country, has its share of “cool” community gems. These are the cultural activities that attract visitors, entertain and teach us, make our communities more vibrant places to live and simply give us reasons to have fun.
One such gem was the setting last Thursday evening, as Borshoff staffers and their families met at the Indianapolis Zoo for our annual summer outing.
Beyond strolls through the tiger forest, exploring the bat den, and glimpses of sea lions, polar bears, ostriches and warthogs, some of us came across some toe-tapping, finger-snapping music, part of the zoo’s summertime series, “Animals & All that Jazz.”
By Yolanda White, account manager
As early as seventh grade, I knew I would work in communications. I’d spend time in middle and high school working as a writer or editor on the yearbook, newspaper and radio staffs, and I gladly gave up portions of my summer to learn as much as I could. Often that meant attending summer immersion programs on college campuses or in rare cases, working side-by-side with a professional who shared my enthusiasm for writing.
So when the Indianapolis Association of Black Journalists (IABJ) asked Borshoff to participate in a recent multimedia workshop by providing an “internship” for two high school seniors – and leaders here said yes – I was excited.
It’s common for Borshoff to hire college students as interns. These students usually are upperclassmen or recent college grads. Opening the doors to high school students in this way is a new endeavor.
But what’s not new is the value we place on learning. And what better way to prepare the next generation of communicators than to provide opportunities for them to be immersed in the real world of work, where they can build knowledge.
The two days our “interns” spent with us, we made sure they attended meetings, conducted research, participated in brainstorming sessions and got a taste of what it’s like to write on tight deadlines.
By Allison Eckstein, senior account director, and Shannon Zajicek, art director
When given the chance to attend Lacy Leadership Association’s Opportunity Indianapolis, we have to admit, we thought it would be a couple days spent on a bus traveling around the city learning the height and year of construction for every building and monument. We were wrong. The opportunity for us native Hoosiers, was not to learn more trivia about our great city (though we did take in our fair share of fun facts as we traveled by bus across Indianapolis). It was to expose us to the deep potential found within Indianapolis and the efforts of civic and business leaders helping to unlock that potential and define the future of the city. (more…)
By Angela Tuell, APR, account director
Here at Borshoff we are very fortunate to work with many talented and interesting clients. One of them is Meg Irsay, who just released her newest book of poetry, Words Collected on the Road to Silence: Into the Fire. In her second published collection of poetry, Meg takes readers on a journey through 92 pages of thought-provoking words and beautiful images of her dance. (more…)
By Kassie Mills, account manager 
Twenty-six thousand. That’s the average number of steps that brave Borshoffers participating in the 500 Festival Mini-Marathon on May 7 will take.
I’ve never been a competitive runner, or any type of competitive athlete for that matter. And I’m not daring enough to attempt the 13.1-mile trek that many of my colleagues will embark on this Saturday in Indianapolis. (more…)
By Bryana Schreiber, account manager
As the VP of Collegiate Relations for the Indy AMA, I created the Indy American Marketing Association’s Marketing 360 event after working with and learning from students at various colleges around central Indiana. Students expressed great interest in going behind the scenes to learn about the day-to-day activities of marketing professionals. It’s important for students to get an idea of what working in their desired field is really like, and I wanted to show them that the opportunities in marketing are exciting, diverse and versatile.
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