I’ve had a personal fascination (some might say obsession) with interactive design for years. Just when I thought I’d seen it all, I stumbled upon a new company pushing the limits of online advertising. Better yet, we had the opportunity to partner with them on a recent campaign for Marian’s Adult Programs.

Let me introduce you to Spongecell. It is as catchy and engaging as its name. It capitalizes on interactivity – enabling users to connect to social networks, Google maps, Outlook calendars, RSS feeds, Twitter and more – without ever having to navigate away from the ad itself. (See other examples of their interactive ads here).

And yes, every click is trackable. Spongecell builds buttons into the bottom of an existing ad, and the engagement begins!